4 reasons why start-ups fail to raise “follow-on” capital

4 Reasons WhyStart-Ups Fail To Raise“Follow-On” Capital

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Optimal Growth Potential Not Demonstrated1

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A business plan presentation must have the following points that represents buisness

growth potential:

A. Market study: a brief market study including the market size, target audience, growth

& advancements expected, technologies used, competitiors, differentiating points.

B. Business Report: Your business performance reports, activities conducted in past &

their performce plus learnings, acheivments.

C. Predictive Analysis for Future Growth: Prediction based on various models needs

to be presented, along with the rsources planning. This should also accompany with

brief exit plan of the models dont work.

Team Capabilty & Success As A Team2

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It is important to showcase the following details about your team:

A. Organization & reporting strucutre

B. Team members & responsibilities

C. Brief about the key team members & their acheivements

D. Acheivements & contributions of each team member (Individially & As A Team)

E. Activities conducted aiming to team work enhancements & growth of the team

capabilities

F. Vision of the team

Market Testing & Proof of Concept 3

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After preparing the complete plan, it is important to conduct a market test, the

report should have the following:

A. Market feasibilty report that should have a detailed analysis of how the team launched

& test marketed their product or service.

B. Planning of the test.

C. Expenses & activities of the test market campaign

D. Results & learnings

E. White spaces found

F. Steps to eradicate the white spaces

Product / Service Quality 4

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It is important to mention why the team chose to opt for certain product

or service. Having said that the team should portray the following:

A. Quality standards of the product or services.

B. Testimonials & proof of the quality standards

C. Proof that there is an innate need of a quality product or service.

Thank You For Viewing The Presentation

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