4 technology trends to watch - growth of mobile, internet of things, 3d printing and collaborative...

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4 Tech Trends

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Tech Trends ReachLocal Mike Merrill

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3

Organizations

Experience

Education

Companies

•  Digital Strategy and Demand Generation •  Social Media & Content Marketing •  Sales & Business Development •  Product Marketing & Management •  Operations Management •  Accounting

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Forget About Technology “It’s all about human needs. We will use whatever technology that will make it easier to satisfy our needs, express ourselves online, connect to others or simplify our lives.” -  David Rowan

Founding Editor, Wired UK

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Mega Trend 1 Mobile

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Smartphone shipments > PCs est. 2012

November 2010

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Smartphone shipments > PCs February 2011

February 2011

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% of Time Spent in Media vs. % of Ad Spend

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Mobile is The First Screen

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Mobile Gas Station Apps

Fuel Finder Gas Buddy RoadNinja RoadAhead Waze

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Local Marketing Fail

45% are not doing geo-modified paid search

40% are not managing local business listings

34% are not doing online directory ads

55% are not on local online review sites

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Local Search: Google+ Local

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Local Search: Foursquare

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Local Search: Facebook

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Local Search: AroundMe

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Future of Mobile?

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Using IFTTT for automation

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IFTTT Recipes for WeMo & Smartthings

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Text to Turn Outlet Off

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Call Me If The Liquor Cabinet Opens

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Mega Trend 3 3D Printing

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Mass customization of meals based on personal data in the cloud and rise of 3D printers

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@MikeDMerrill Liberator: First 3D Printed Gun

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UPS offers 3D Printing at their stores

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3D Printer Will Disrupt Industries •  How do we ensure copyright protection? •  How can you regulate an industry such as print on demand guns,

drug making equipment, etc.? •  How will shipping and warehousing companies be affected? •  Will a company be able to manage a recall when replacement parts

are printed on demand? •  Who is liable if a printed on demand part causes negligence?

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6 Key Industries Affected •  Labor: oDesk, Elance, Taskrabbit •  Transportation: Uber, Lyft, RelayRide, Carpooling.com, ZipCar •  Hospitality: AirBnB, HomeExchange •  Office Rental: Liquidspace, OpenDesks, PivotDesk •  Banking: LendingClub, Prosper, Kickstarter •  Products & Apparel: Chegg, Bookcrossing, Rent the Runway,

UseSold.com, Toyswap

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“The Currency of the New Economy is Trust” - Rachel Botsman

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How to participate •  Provide hybrid/electric charging station – Volt, Tesla, Leaf, etc. •  Host ZipCar rental spots •  UPS / Amazon Lockerbox •  Rent underutilized assets

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1 Understand how economy is driving tech transformation

2 Look at the edges

3 Don’t need to be early adopter but fast follower

4 Relentlessly test, measure and iterate with data

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Questions? •  TWITTER: @MikeDMerrill •  EMAIL: Mike.Merrill@ReachLocal.com •  BLOG: http://blog.reachlocal.com •  WEBSITE: http://www.reachlocal.com •  TWITTER: @ReachLocal