4 things your edo can do to avoid site elimination
Post on 19-Mar-2017
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4 Things Your EDO Can Do
to Avoid Site Elimination
IS YOUR COMMUNITY A VICTIM OF SITE ELIMINATION?
Your community may be eliminated by site selectors before you even knew you were being considered…
IF YOU KNOW SITE SELECTORS THEN YOU KNOW…
Site selection decisions rest on many factors
Site selection has become increasingly competitive
Site selectors have many options – and move through them quickly
IF YOU KNOW SITE SELECTORS THEN YOU KNOW…
Because of the speed in which the site selection process moves, it is easy for your community to be eliminated before it is even truly considered
WHAT CAN YOUR EDO DO TO GET ON THE SITE SELECTOR SHORTLIST?
No matter where you think you fall, here are 4 things to consider to make sure your community doesn’t suffer from “site elimination”…
1. WEBSITE NAVIGATION
Your website’s navigation should quickly and easily point your visitors to the key information they need in 3 clicks or less
2. SITES & PROPERTY DATABASE
Your sites and property database should be mobile responsive
And contain workforce and demographic data that can be saved, shared, and printed by your visitors
3. “SEEING” THE DATAYour key data, or data that is requested most by visitors, should be easily digestible
Consider infographics or a way for visitors to visualize or “see” the data you share
4. VISITOR TRACKINGSite selectors aren’t always going to contact you…
Utilizing visitor tracking software that provides contact information and other data fields to help you contact your most important web visitors
LEARN MORE
Read the full article here!
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