4 tips for social media account management for oklahoma cpas (slideshare)
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Courtesy of Emsco Solutions
http://www.ITGuideforOKCCPAs.com
4 Tips for Social Media Account
Management for Oklahoma CPAs
Sponsored by http://www.ITGuideforOKCCPAs.com
Effective social media
account management
is about four key things:Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
• Prioritize your channels
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
• Listen to your target market
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
• Quality over quantity
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
• Educate, don’t oversell
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
You can spend a great deal
of time and effort trying to
catch up to your competitors
with messaging on sites Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
like Facebook, Twitter,
LinkedIn and Google StreamsRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Prioritizing Your Time
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Microblogging is a good way
to insert yourself into the local
conversation,Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
but you need to balance your
efforts with long form contentRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
You can share that on
LinkedIn, Twitter or anyplace
else you find your target
audience is hanging outRon Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Listen as Much As You Speak,
If Not MoreRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Find some social listening tools
can help find out when people
are mentioning your business,Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
your team, or your area
of expertiseRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Google Alerts is a
great example of thisRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
If someone in your audience
posts something on a topic
where you can respond
favorably,Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
chime in on the conversation;
Just don’t dive into a discussion
with a sales pitchRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
If you feel you aren’t
getting heard on channels
like LinkedIn,Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
write a blog there and you
might be surprised by the
responseRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Quality Trumps Quantity
on Social MediaRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Educate and offer substance
with your postingsRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
If you feel the need to write on
an emotionally charged topic,Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
sleep on it or get another
person’s opinion before
postingRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Build Authority by Educating
Your AudienceRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Your followers will start
to expect information
they can use to solidify their
financial situationRon Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Select channels which give
you the best return on your
time investmentRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
What has your experience
been like with social media
account management?Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Do you feel like you are
connecting with your clients
and prospects?Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Tell us about it in the
Comments section belowRon Vaughn
Solutions Specialist
Copyright © Emsco Solutions
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