40+ brands with innovative b2b content marketing

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http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/ I recently asked several marketing professionals in my network the following question: Is there a brand that you would consider an innovator or leader when it comes to their B2B content marketing? The growth of B2B Content Marketing keeps growing and with growth comes the need to differentiate and innovate in order to garner attention through the noise. Dozens of case studies, polls, statistics and white papers prove that B2B Content Marketing drives engagement, trust and conversions. Some of the brands that popped up frequently as I surveyed these marketing professionals were: Hubspot, UPS, American Express, Salesforce, GE, IBM, LinkedIn. All the B2B brands that the marketing professionals mentioned below share one thing in common. The brands are able to illicit an emotional connection, provide relevancy and have an overall “WOW Factor” that make their content marketing pop and stand out from the masses. Brands that are able to be innovative and creative with their content marketing will have a higher probability of success with their campaigns. The various B2B brands mentioned by the 21 marketing professionals below are sharing and producing the most innovative content…but what exactly is innovative content?

TRANSCRIPT

We asked 21 Marketing Pros:Which B2B brands have the most innovative content marketing?

Here’s what they said……

Xero, Wistia, Flywheel, Help Scout, Intercom, UnBounce

Danny Scheriber, Marketer at

Zapier

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Zendesk, American Express, Oracle

Amaury Blondet, Managing

Director idea939

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Marketo, Eloqua, Target, PwC, Deloitte, LinkedIn

Andrea Contres, Marketing

Manager at Baker Tilly

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

ADP, Dell, Humana, GE, Sungard, Xerox

Kelly J. Waffle, VP at MarketBridge

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Maersk, GE, Hubspot, Content Marketing Institute

Dan Hutson, VP of

Communications & Marketing at

be.group

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Intuit

Ellen Sirull, Senior Content

Marketing Manager at

Experian Consumer Services

Says that the B2B Brand with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Intuit

Atomic Reach, Chartbeat

Scott Linabarger, Senior Director of

Multichannel Content

Marketing at Cleveland Clinic

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Exact Target, Lattice Engines, UberFlip, SAP, IBM, Intel

Brendan Cournoyer, Director of

Content Marketing at Brainshark

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

LinkedIn

Cheryl Wiegert, Content Strategy

Manager at Lowe’s Home Improvement

Says that the B2B Brand with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

IBM, Xuber

Fernando Larez, Director of

Marketing at VUE Software

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Hubspot, Hootsuite

Chelsea Duran, Social Media Marketing

Manager at Vintage Wine

EstatesSays that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Hubspot, Box.com

Dean Nicolls, VP of Demand

Acquisition at Infrascale

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Blackbaud

Jay M. Thomas, Marketing

Manager at SourceAmerica

Says that the B2B Brand with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Hubspot

Kerry O’Leary, Marketing Director at

eSchoolView

Says that the B2B Brand with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Segue Technologies

Maritza Lizama, Chief Marketing

Strategist of LiMón,

Says that the B2B Brand with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Splunk

Mic Adam, Social Media Policy Creator at Vanguard

Leadership

Says that the B2B Brand with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Salesforce

Sheryl Cattell, Senior Director of

Marketing at Cross Country

Home Services

Says that the B2B Brand with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Hubspot, GE

Jill Rowley, Social Selling Evangelist at JillRowley.com

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Kissmetrics

Brian Breslin, Founder of

Refresh Miami

Says that the B2B Brand with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

OfficeVibe, Big Ass Fans

Samantha McDuffee, Director of

Marketing at TeamBonding

Says that the B2B Brands with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

UPS

Carol Lustig, Content Manager

at Jarden Consumer Solutions

Says that the B2B Brand with the most innovative

content are:

Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

Or visit Triblio.com to learn more

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