451 group overview, april `11

A technology analyst and data company that helps executives make better decisions

The 451 Group is a leading technology-industry analyst and data company focused on the business of enterprise IT innovation.

Through its five owned and operated divisions, The 451 Group provides critical and timely insight into the market and competitive dynamics of innovation in emerging technology segments.

Clients of the company — at vendor, investor, service-provider and end-user organizations — rely on The 451 Group’s insight and data to support both strategic and tactical decision-making.

Founded in 2000, the 451 Group is headquartered in New York, with offices in key locations, including San Francisco, Washington, DC, London, Boston, Seattle and Denver.

451 Research is focused on the business of enterprise IT innovation. The company’s analysts provide critical and timely insight into the competitive dynamics of innovation in emerging technology segments.

The 451 Group

Tier1 Research is a single-source research and advisory firm covering the multi-tenant datacenter, hosting, IT and cloud-computing sectors, blending the best of industry and financial research.

The Uptime Institute is ‘The Global Data Center Authority’ and a pioneer in the creation and facilitation of end-user knowledge communities to improve reliability and uninterruptible availability in datacenter facilities.

TheInfoPro is a leading IT advisory and research firm that provides real-world perspectives on the customer and market dynamics of the enterprise information technology landscape, harnessing the collective knowledge and insight of leading IT organizations worldwide.

ChangeWave Research is a research firm that identifies and quantifies ‘change’ in consumer spending behavior, corporate purchasing, and industry, company and technology trends.

The 451 Group

Founded in 2000New York City: HQOffices in London,

San Francisco & Boston

Staff of 165+30+ Analysts

Analyzing the business of enterprise IT innovation

Customers

Management decision-makers at: Technology product companies Technology services companies Investment banking and law firms Buy-side Consulting Enterprise end users

451 Research

Competitive dynamics of innovation Funding and formation Product development and

go-to-market strategy Competitive landscape and

business development M&A scenarios and exits

End-user adoption Inhibitors and accelerators Trends and patterns Vendor selection Specific deployments (case

studies)

What do we analyze?

451 Research

We Cover Enterprise IT

Infrastructure and infrastructure management Applications and application development Datacenters Security Information management Consumption and delivery models Mobility Storage

What do our customers get from us?

Published syndicated research

Go-to-market support

Analyst advisory and support

Syndicated Research

451 Market Insight Service

Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation.

Designed for rapid consumption

Modular, SWOT analysis, 451 Take

The five core report types are:

Impact Reports Market Developments Spotlights Analyst Notes User Deployment Reports

451 TechDealmaker

451 TechDealmaker examines the opportunities for and implications of corporate mergers and acquisitions within core areas of enterprise IT innovation covered by The 451 Group.

The service delivers two major types of analyses:

Forward-looking reports: The service specializes in providing anticipatory analysis of specific sectors and companies that are likely to see M&A activity within the next 6-18 months.

Insight into recent transactions:The service also focuses on interpretation ofannounced transactions that The 451 Group believes will have significant impact on emerging enterprise IT market segments.

451 Research: Long-Format Reports

40 reports annually, between 40 and 80 pages in length Detailed, 360-degree examination of specific technologies

and trends Technology innovation, vendor analysis, supply/demand,

M&A, etc.

451 Research: Analyst Advisory

Access to analysts by phone and in-person Message testing Adjacent market introduction Company and ecosystem

diligence

451 Research: Go-to-Market Support

Reprint rights Quotation support Live customer-facing activities Webinars Full-scale conferences Small-scale events

The 451 Group Events

Global Events Organized as extension of the company’s research

agenda (Cloud, Datacenter, Information Management) Offer opportunities for directed dialogue

between clients, key market influencers and 451 analysts

Held in locations reflecting the 451’s global reach

A smart way to package relevant

research

Short-format, long-format, analyst

advisory, events

Prix Fixe vs. A La Carte!

451 Research: Themed Subscription Programs

451 Research: Themed Subscription Programs

Current themed subscription programs: Infrastructure computing for the enterprise (ICE) Open source (CAOS) Security (ESP) Euro (EURO) Eco-IT (ECO) Information Management (IM) Cloud (CloudScape) Storage

451 Research: Quantitative Research

Market size, share and growth forecasts for key segments of the enterprise technology marketplace Virtualization Software Cloud Computing Bi-annual overview reports Monthly segment reports Analyst access

451 Research: M&A KnowledgeBase

Web-based technology transaction database Complete from 2002, updated daily Taxonomy-driven categorization Proprietary data Deal rationales

Summary

The 451 Group Unique combination of research, analysis & data Published syndicated research on emerging markets Daily qualitative & quantitative insight Analyst advisory, support Global events Go-to-market support

Tier1 Research

Founded in 2000, acquired by 451

in 2006

New York City: HQOffices in Bethesda, MD

& San Francisco

Staff of 2010 Analysts

Analyzing Hosting, Multi-Tenant Datacenter, & Internet Infrastructure.

Tier1 Research is a single-source research and advisory firm covering the multi-tenant datacenter, hosting, IT and cloud-computing sectors, blending the best of industry and financial research.

Our clients depend on Tier 1 Research for:

Company funding and formation Product development and go-to-market strategy Competitive landscape and business development New builds and facilities expansion Company financials, M&A scenarios and exits End user adoption information

Tier1 Research

Tier1 Research

Segments We Cover

Tier1 Research aggregates the perspectives of public/private investors, vendors and customers to deliver concise analysis and recommendations to the vendors, service providers and investors in the outsourced managed IT Infrastructure services industry

Segments covered include:

Multi-tenant Datacenter Infrastructure Co-location and third party services Managed Services Hosting (dedicated, shared, mass market)

Tier1 Research: Short-Format Reports

Daily T1R

6-8 reports published daily

Designed for rapid consumption

T1R Take

Tier1 Research: Long-Format Reports

20 reports annually between 40 and 80 pages in length Detailed, 360 degree examination of specific technologies and

trends Technology innovation, vendor analysis, supply/demand, M&A,

and other key segments

Tier1 Research: Analyst Advisory

Access to analysts by phone and in-person Message testing Adjacent market introduction Company and eco-system diligence

A technology analyst and data company that helps executives make better decisions