492 dunder mifflin
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Kara Ahern NMDL Assignment 10
Dunder Mifflin Inc.
Regional paper and office supply distributor servicing small businesses
With an emphasis on customer service and quality products Dunder Mifflin sells a wide variety of supplies including paper, writing utensils, labels, filing supplies, cardstock, calendars and planners and envelopes
With integrity and pride Dunder Mifflin employees and management focus on building long- term relationships with their clients
THINK GREEN
“ Take your challenge and make it your strength”
Expand Dunder Mifflin’s THINK GREEN initiatives online to a whole new audience
As a paper company Dunder Mifflin is dedicated to improving the environment and
making the tree supplies last
We feel Dunder Mifflin is in a great position to connect with environmentally conscious companies
Along with encouraging branches to promote the website after sale we have come up with a campaign to draw in local
businesses searching you on the web.
Current SEO conditions
-Scranton, PA-Akron, OH-Albany, NY-Nashua, NH-Utica, NY
Keywords: Dunder mifflin, dundermifflin paper company, dunder mifflin logo, dudner mifflin branches, dunder mifflin inc, mifflin paper company
Geography
Our Strategy
Optimized pay-per-click campaign focusing in on environmental conscious companies
Localized campaign focusing in on 5 key cities
Use multiple technologies/ networks to reach current and potential paper buyers
Modify search capabilities and budget to expose site to larger more diverse audience
Increase site traffic = increase sales = happy sales staff
Social Media
Facebook- Make a Facebook fanpage where you can draw in potential clients and spread your THINK GREEN initiatives
Twitter- Update you Twitter page. Gain followers and create online buzz about your company
YouTube- Create viral videos and add them to boost up views and traffic to your website
Blogging
Important part of the campaign will be setting up and updating your Dunder Mifflin blog.
Here you will connect with potential clients and inform them about the latest industry insights and company updates
SEO Focus
• Use of Google Search and relevant pages Paper OrganicsEnvironment
• Desktop and laptop computersEmphasis on iPhone & Blackberry devices with full internet browsers
• High level of college student interest•Create an app to draw interest
Measuring your Campaign SEO
We also suggest opening up the site to environmental advertising and public relations initiatives that will help the company retain a THINK GREEN audience
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