5 digital trends changing marketing in the nordics
Post on 18-Sep-2014
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Kyle LacyDirectorGlobal Content Marketing & Research@kyleplacy, www.kylelacy.com
Whats Next?@kyleplacy
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Whats Next?@kyleplacy
Whats Now?@kyleplacy
Ginni RomettyCEO, IBMWhat you will see with rapid data and social sharing is the death of the average and the era of you.
Businesses will be able to truly serve the individual.@kyleplacy
MomentsMatterone.@kyleplacy
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ConsumerMobilitytwo.@kyleplacy
@kyleplacy
I switched.@kyleplacy @kyleplacy Smartphone Penetration (Total Population)@kyleplacy
39% increase in smartphone penetration in Europe between 2012-2013.@kyleplacy Used a Search Engine for Product Search2013 Activities on a Smartphone (Google)@kyleplacy
62% have used a search engine to research a product.@kyleplacy Purchased a Product or Service2013 Activities on a Smartphone (Google)@kyleplacy
36% have purchaseda product or serviceon their smartphone.
Locationthree.@kyleplacyRethinking Place. 21
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@kyleplacy #ETFOM
Last mile project how do you innovate around the delivery point. 24
Brand Personalisationfour.@kyleplacy1. Predictive Intelligence2. EGONomicsTwo types of brand personalisation:@kyleplacy1. Predictive Intelligence@kyleplacy41% of consumers buy more from retailers who send personalised emails based on past buying behaviours.Return Path@kyleplacy
12-25% increase in sales if the transactional message includes personalised product recommendations.ExactTarget Marketing Cloud@kyleplacyThe future of marketing is also a recognition of a customers social identity and their quantified self.@kyleplacy
ConnectedProductsfive.@kyleplacy
Data equalsRelevance
Data beatsOpinions
We must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacyexacttarget.com.au
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