5 elements of a successful social media plan

Tom SnyderTrivera@triveraguy

5 elements of a successfulsocial media

plan

1.1. Understanding of your BrandUnderstanding of your Brand

5 elements of a successful social media 5 elements of a successful social media plan:plan:

BrandCharacteristics• Value Proposition• Brand Personality• Archetype• Mission• Consistency

1.1. Understanding of your BrandUnderstanding of your Brand2.2. Well Developed Integrated Well Developed Integrated

Marketing StrategyMarketing Strategy

5 elements of a successful social media 5 elements of a successful social media plan:plan:

Tactics without Tactics without strategy strategy

is the is the noise before defeat…noise before defeat…

-Sun Tzu-Sun Tzu

BrandStrategy

• Setting your Goals• Identifying your Target• Choosing Your Tactics• Defining Your Roles• Consistency &

Accountability

1.1. Understanding of your BrandUnderstanding of your Brand2.2. Well Developed Integrated Well Developed Integrated

Marketing StrategyMarketing Strategy3.3. Intimate Knowledge of Your Intimate Knowledge of Your

CustomerCustomer

5 elements of a successful social media 5 elements of a successful social media plan:plan:

Know YourCustomer

• Ignore Your Biases• Who, What, When, Where &

Why• Focus on THEIR Brand

Experience• Rely on Research

1.1. Understanding of your BrandUnderstanding of your Brand2.2. Well Developed Integrated Well Developed Integrated

Marketing StrategyMarketing Strategy3.3. Intimate Knowledge of Your Intimate Knowledge of Your

CustomerCustomer4.4. Commitment to ConsistencyCommitment to Consistency

5 elements of a successful social media 5 elements of a successful social media plan:plan:

Editorial CalendarEditorial Calendar

Consistency• Develop Editorial Calendars• Divide and Conquer• Stop Efforts ONLY for Lack of

Results• Have Patience• Demand Accountability

1.1. Understanding of your BrandUnderstanding of your Brand2.2. Well Developed Integrated Well Developed Integrated

Marketing StrategyMarketing Strategy3.3. Intimate Knowledge of Your Intimate Knowledge of Your

CustomerCustomer4.4. Commitment to ConsistencyCommitment to Consistency5.5. Measurement and Measurement and

ImprovementImprovement

5 elements of a successful social media 5 elements of a successful social media plan:plan:

Measurement• Identify Measurement

Points• Measure against Your

Goals• Develop Improvement

Plans• Demand Accountability