5 foundations of a great personal brand (for faith based financial advisors) mike farag

WHAT WE WILL COVER

What is personal branding

5 Foundations of Great Personal Brands

Why Answering this Question Matters

Bonus Tips

Your personal brand is the overall feeling, image and attitude of the people who

know you or know of you. !

- Mike Farag’s Definition

WHY THIS MATTERS

Sources: Cerulli Associates Inc.CFP BOARD, *Mike Farag Personal Assertion

316,000

48%

1 in 5

ZERO

Over 48% of consumers say a strong knowledge of financial planning is key when deciding on an advisor.

One in five — 20% — (and growing) say when deciding on an advisor; ethics is their determining factor.

Of the top 25 financial blog web sites, none are faith-based.

Financial Advisors in the US.

5 FOUNDATIONS OF GREAT PERSONAL BRANDS

Define Your Why. Know your purpose and be able to describe it in a real, authentic, way. 1

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5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

My Why: helping people and organizations tell great brand stories and inspiring them to

make greater impact.

5 FOUNDATIONS OF GREAT PERSONAL BRANDS

Craft Your Personal Brand Principles. Call it a mantra or words to live by, but a written list is key.

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5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

Define Your Why. Know your purpose and be able to describe it in a real, authentic way.

5 FOUNDATIONS OF GREAT PERSONAL BRANDS

Describe Your Best Advocates. Create three ideal client profiles to live by.

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5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

Define Your Why. Know your purpose and be able to describe it in a real, authentic, way.

Craft Your Personal Brand Principles. Call it a mantra or words to live by, but a written list is key.

Ideal Client Profile: Fervor

5 FOUNDATIONS OF GREAT PERSONAL BRANDS

Describe Your Best Advocates. Create three iIdeal client profiles to live by.

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5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

Define Your Why. Know your purpose and be able to describe it in a real, authentic, way.

Craft Your Personal Brand Principles. Call it a mantra or words to live by, but a written list is key.

Own Your Footprint. Be professional and be present. (url, Blog, LinkedIn, G+, about.me, etc.)

5 FOUNDATIONS OF GREAT PERSONAL BRANDS

Describe Your Best Advocates. Create three ideal client profiles to live by.

Own Your Footprint. Be professional and be present. (url, Blog, LinkedIn, G+, about.me, etc.)

The 3:1 Rule for Sharing. Balance the content you are posting.

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5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

Define Your Why. Know your purpose and be able to describe it in a real, authentic, way.

Craft Your Personal Brand Principles. Call it a mantra or words to live by, but a written list is key.

For every ONE item you share about you, ensure you share THREE dedicated to something:

• Inspiring

• About others

• Informative

• Educational

• Engaging

• Industry

OTHER TIPS

Start a personal blog at wordpress, tumblr or medium

All roads lead to your chosen digital home base (i.e. website or blog)

Start with LinkedIn and share things you love.

Consistently share things you know

Use a trusted email tool: Mailchimp

5 FOUNDATIONS OF GREAT PERSONAL BRANDS

Describe Your Best Advocates. Create three ideal client profiles to live by.

The 3:1 Rule for Sharing. Balance the content you are posting.

1

2

3

4

5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

Define Your Why. Know your purpose and be able to describe it in a real, authentic, way.

Craft Your Personal Brand Principles. Call it a mantra or words to live by, but a written list is key.

Own Your Footprint. Be professional and be present. (url, Blog, LinkedIn, G+, about.me, etc.)

mike@createfervor.com

@mikefarag01 or @createfervor

www.createfervor.com

www.mikefarag.com

LET’S CONNECT

!

Mike Farag Chief Strategist Twitter: @createfervor Web: createfervor.com

5 FOUNDATIONS OF A GREAT PERSONAL BRAND