5 habits of digital leadership in marketing automation

#GRAutomationHub

Quick information about the webinar

• Webinar duration 55 minutes + Q&A session

• Webinar recording and the presentation slides

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3eq@equ

alman.com

Socialnomics

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DIGITAL LEADERSHIP

Marketing Automation

5TRENDS

Big

Data

7

8

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Behave like the Jetsons

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Simple True Act Map People Digital Leadership

13Simple

Make ‘being a pro’ easy. Marketing automation that is simple andeasy to use will allow you or your employees to become proficient and save time. Bottom line – simple wins.

Ask your marketing automation vendor to help you craft training language specificto the language your company and employees are familiar with.

Ask the question, “How will this help my employees help the customer?” If the answerisn’t immediate and obvious, rework it until it is.

Provide an easy and informal feedback loop so you can constantly improve

Simple Automation

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True

Integrity — Reputation

Never deceive your customer into thinking they are interacting with a a real person. Marketing automation is meant to make life easier for both you and the customer.

Marketing automation’s purpose isn’t to trick customer into thinking they are dealing with a real peson. While some organizations make this mistake - maker certain yours isn’t one of them.

True Automation

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Act

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Fail  Fast,  Fail  Forward,  Fail  Better

TextRyan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer … when we drink we do it right!#gettingslizzerd

Text

We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.

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Flawsome

Be available to your customers; to help customers on their time, not your time. Having personalized, caring support can prolong your customer satisfaction & success. Being available with consistent and relevant communication is key when marketers are choosing a system, since 66% of buyers say consistent and relevant communication influenced their purchase decision.

Act Automation

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Let’s Get Ready. Let’s Get Started.

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Map

“If you aren’t getting - Erik Qualman

Don’t automate simply for the sake of automation; always question which programs and initiatives should be automated and which ones shouldn’t. Make a “not-for-now” list of items that you may automate in the future but aren’t comfortable doing so today.

Map Automation

People

Send a welcome email to start a human relationship = 33% more long-term engagement

Put yourself in the shoes of the recipient - role play with a specific customer persona

Don’t forget the customer - use Teddy Bears if you must!

People Automation

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Post it Forward

:) :-)

Entertaining. Educating. Empowering.

eq@equalman.com

40eq@equ

alman.com

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