5. happy elements

[ To Make The World Happy ]

@GSTAR

Going Global

Part 1

Part 2

Who is Happy Elements?

How to quickly go global?

Founded in March, 2009 Headquarter Based in Beijing with 270 staffs, and a branch office in Japan with 30 staffs

No.1 Social Game Developer and Publisher in Taiwan, HongKong, and Malaysia

No.2 Social Game Developer in Japan

No.1 Chinese Developer on Facebook

From Appdata.com Oct 17th, 2011

Ranking Company Name Number of

Apps Monthly Active

Users Daily Active

Users

1 Zynga 62 195,310,470 44,580,757

2 Electronic Arts 45 71,279,049 15,343,703

3 Wooga 7 31,750,000 6,688,000

4 Playdom 44 21,080,305 4,296,760

5 Peak Games 9 6,553,001 2,361,300

6 Happy Elements 13 6,812,481 2,026,312

7 6waves Lolapps 410 12,774,893 1,985,104

8 GSN 10 6,507,170 1,844,407

9 Digital Chocolate 20 8,618,811 1,515,477

10 Playtika 3 5,480,000 1,490,000

CEO CPO CTO

Core Employees are from

Renren.com, Myspace.cn, Google, Playfish and Baidu

Social game

Mobile game

No.1 Chinese Social

Game and

1st Fish Game on

Facebook. [Now with

1600000 DAU]

No.9 on the “top 25

Facebook Games by DAU”

Daily Active Users

3 Operation Activities

Mid-Autumn Festival

Rewards for Invite

Discount & Expense Rewards

19 New Contents

Elf Building Series (6)

Royal Castle (6)

Octopus Mission Building (7)

《My Kingdom》Updates in only a Month

4 New Functions

1. Octopus Mission

2. New Main Story

3. New Item UI

4. Compose Buildings

How large the market is

600million

1,500million

2,000million

Japan’s Social Gaming Market To Double By 2014

Source: TechWave.JP Dec,2010

• DeNA, MIXI,

GREE open to

Third Party

• the expansion

of Japan SNS to

Smartphone

Tencent is open!

• Tencent open platform

after “QQ vs. 360 war.”

• Kaixin001.com, Taobao,

Sina Weibo, 360safe…

will open their platforms

Developer

Developer

Integrate Across Multiple Platforms Is A NIGHTMARE!

Operation Over 2 weeks deployed to 4 platforms

Nightmare for platform policy/API change

Cost a lot of time/money for optimization on each platform

Integration 14 Days: for SNS integration

7 Days: for payment integration

Challenges

Developer Service

…

Total Package

Localize Deploy System Monitor

Customer Support

Data Analysis

Portal Developers Players

Daum MeinVZ Mixi

OpenSocial …

FaceBook

FBOpen

…

Distribution Monetization

…

PayPal

MyCard

Offerpal

SuperReward

GREE GoogleAdsense

Product Customer Support

Art

Resource Manager Customer

Support Tools Configure Manager

System monitor tools

OPS

Product Platform

CS

Data Analysis Tools Reporting

Error Tracker

Our users

Deploy tools

Platform

Translation tools

DEV

Debugging tools

QA

QA Tools

Game Core

Integration 7 days integration with SNS and payment

Operation Deploy Once, Runs Globally

Etc…

Now

GIP connects game to more platforms, generating more revenue in shortest time

Profit= Game Profit * # of Platforms

Malay, Thai Language, and more…

12 Languages

17 Platforms

Update at least 3/week

1 Version

Deploy 1 time

Auto Payment Integration & 3 Data Center

bd@happyelements.com may.lee@happyelements.com