5 keys to convert content to cashflow

Post on 18-Oct-2014

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This slidedeck was from the webinar I presented today on how to share more useful content in your service business

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5 Keys to Convert Content to Cashflow…

TANYA SMITH ONLINE

And tips to stop spinning your wheels on social media!

Extreme Social Entrepreneurs

Why Are We Here?

79% of respondents say it’s a major or moderate challenge to get customers' attention.

72% are having trouble finding their target audiences online.

72% say the volume of online content makes it difficult for them to stand out from the crowd.

About the research: The report was based on data from a February 2014 survey of 300 US-based marketing execs.

Overview

5 steps you can take right now to convert content into cash

Do a little homework assignment

How to get more

Key #1 – Decide on your offer

Attention is a form of currency

Example of a Great Offer

The Content Conversion Funnel

Email

List

Blog or

Website

Social

MediaContentYOU

Key #2 – Take stock of what you have

Key #3 – Organize into shareable chunks

Key #4 Choose your best social platform

Key #5 Share a clear Call to Action (CTA)

The Content Conversion Funnel

Email

List

Blog or

Website

Social

MediaContentYOU

Example: Kendall Summerhawk on Twitter

Example: Ronnie Bincer on Google +

Recap

1. Decide on your offer

2. Take stock of what you have

3. Organize to small shareable chunks

4. Choose your social platform

5. Share a clear Call to Action

Homework for You

Brainstorm 10 minutes about all the benefits a prospective client could get from following your content over one week.

Get MoreApply now for one of my Discover Content Clarity sessions.

TanyaSmithOnline.com/

Discover-Content-Clarity

Questions

Type in the box below

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