5 principles of design repetition balance emphasis contrast unity

5 Principles of Design

•Repetition•Balance•Emphasis•Contrast•Unity

RepetitionRepetition is the use of an element(s) of art more than once in a composition or picture plane

REPETITION CAN CREATE SPACE, PATTERN OR

RHYTHM

Repetition creating space

Repetition can create pattern

Repetition can create rhythm

Rhythm

Balance – the distribution of visual weight within the picture plane

• Symmetrical or formal balance• Asymmetrical or informal balance

Formal Balance is symmetrical or equal along a central axis

Formal Balance

Formal Balance

Informal Balance Formal Balance

Informal Balance is asymmetrical picture plane weight

Emphasis• Utilizing the

Elements & Principles of Art to lead the viewers’ eye to a created a focal point (center of interest)

Emphasis

????1.Balance

2.Color

3.Repetition

4.Value

5.Contrast

6.Rhythm

EMPHASIS?

Contrast – utilizing differences or variations of the elements & principles

of art to create a focal point and viewer interest

HIGH CONTRAST – bold or extreme differences

Low Contrast – displaying subtle variations in the elements and

principles of art

SHAPE CONTRAST

Chiaroscuro – Italian term, translates into English as light and dark

SIZE

CONTRAST

SIZE

CONTRAST

Contrastin

Value

Contrastin

Value

UNITY – the harmony of all the principles and elements of art

working in concert to create an effective, interesting work of art

UNITY•COLOR•TEXTURE

UNITY•COLOR•TEXTURE•BALANCE

UNITY Balance, Color, Value

UNITY Balance, Color, Value & Texture