5 rules to ordering your questions for ultimate survey results

5 Rules To Ordering Your Questions

For Ultimate Survey Results

Keep survey focused and clear to ensure that there is a form of narrative or flow.

No rigid guidelines as to the order your questions should be asked in.

However, there are some good rules of thumb you should consider…

Rule 1.Who are you?

•For the most part an introduction to your survey is key – create trust and familiarity •But, if need to be anonymous to respondent, reveal who you are as a conclusion.

Rule 2.Grouping topics

•Group topics together.•Ask all the questions you have about one topic before moving onto the next.

Rule 3.Warm them up

•Ask easier questions first, it gets into the right frame of mind for the rest.•Then can ask the more in-depth questions later on

Rule 4.The Crux Of The Matter

•Now move on to your more detailed and complex questions.•Respondents invested in survey by this point•More likely to complete survey

Rule 5.Getting Personal

•Ask contact information at the end of your survey. •First get their trust, make them comfortable and invested in your survey before asking these questions.• Giving personal information is not something that people do lightly.

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