5 steps chambers slideshare

Presented by the Arkansas Small Business and Technology Development Center 1/2010

5 STEPS TO SOCIAL MEDIA FOR

COMMUNITY & ECONOMIC

DEVELOPERS

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

5 STEPS TO INTERNET MARKETING

1. Determine Channels Your Customers Use

1. Setting up Listening Posts to Monitor

2. Determine Appropriate Channels for Your Organization

1. Phase in as Appropriate for Your Organization

3. Determine Appropriate Content by Channel to ENGAGE

4. Set up Analytics and Feedback Mechanisms

5. Develop “Management” tools to streamline and Develop Good Time Management

ALL STARTS WITH UNDERSTANDING THE INBOUND MARKETING

“UNIVERSE”

GETTING OUR HEADS AROUND INTERNET MARKETING

Web Site

Outbound Marketing

Print mediaRadio

TelevisionTrade ShowsE Mail

Direct MailTele

Marketing

Inbound Marketing

Social Media SEO Permission

E-MailLocal

Listings Blogging

FUNDAMENTALS OF EFFECTIVE MARKETING HAVE NOT CHANGED

Effective Marketing

Market Segmentation

Target Markets

Information Channels

Target Needs/Wants

Crafting Compelling Msg

Analyzing Results

Time Management

Population of Users

Target Group(s)

NEW CONSUMER INTERNET USERS

http://www.pewinternet.

org/Trend-Data/Whos-On

line.aspx

WHERE DO I START:SET UP LISTENING POSTS

Addictomatic http://addictomatic.com/

Social Mention http://www.socialmention.com/

Google Alerts http://www.google.com/alerts

Twitter Search http://search.twitter.com/advanced

BlogPulse http://www.blogpulse.com/

HowSociable? http://www.howsociable.com/

Folowen http://folowen.com/search

Search by:KeywordsBrandsOrganizations

MONITOR

Management Tool: Google Reader

http://www.google.com/reader/

MONITOR

MONITOR

MONITOR

MONITOR

MONITOR

FAST FACTS

Facebook http://www.checkfacebook.com

More than 400 million users

More than 700,000 small (local) businesses have Pages

Fastest Growing Demographic – Women 35 to 49 (QuantCast.com)

Twitter http://Popacular.com/gigatweet

Top Twitter Users – 45 to 54 year olds (eMarketer.com)

Allows for real time moderation

HELPFUL HINTS

www.QuantCast.com

Statistics regarding the digital media audience

www.eMarketer.com

Market research and trend analysis provider

http://www.hubspot.com/inbound-marketing-blog/

All things Inbound Marketing

WHAT ARE YOUR CUSTOMERS LOOKING FOR?

Information on your product/service?

A place to voice their concerns?

http://www.youtube.com/watch?v=5YGc4zOqozo

Knowledge about your growth and advancements ?

ARE YOU LOCAL?

Gain an initial presence on the Local Business

Listings of a number of search engines with just

one click!

www.getlisted.org

http://listings.yellowpages.com

http://listings.local.yahoo.com/csubmit/index.php

http://www.urbanspoon.com/c/75/Arkansas-restaurants.html

SOCIAL MEDIA ROI

http://www.youtube.com/watch?v=ypmfs3z8esI

TOOLS TO HELP MANAGEYOUR SOCIAL MEDIA

Ping.fm http://ping.fm/

Hootsuite http://hootsuite.com/dashboard

Facebook Analytics www.facebook.com/asu.sbtdc

TOOLS TO HELP MANAGEYOUR SOCIAL MEDIA

TweetDeck Browser that allows for instant updates for Twitter,

Facebook, LinkedIn, and MySpace

Manage what people are saying about you through searches and alerts

Flock powered by Mozilla

A social media browser that allows for the maintenance of your social media with a smooth transition for web surfing and instant management

TOOLS TO HELP MANAGEYOUR SOCIAL MEDIA

Seesmic

Content aggregate site that allows for posting to a number of sites

Recently acquired Ping.fm to allow access to users to over 50 social networks

http://seesmic.com/

MY INFORMATION

Herb Lawrence

hlawrenc@astate.edu

www.Facebook.com/asu.sbtdc

www.Twitter.com/asbtdc_asu

www.asbtdc-asu.com