5 steps to effective business communication (to stand out!!)
Post on 27-May-2015
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5 Steps to Effective Business Communication
Susan VartyCo-Founder and Partner, Digital Strategy
HeadStart Social Inc.
sue.varty@headstartsocial.comTwitter: @SueVarty
LinkedIn: http://ca.linkedin.com/in/susanvarty
1. Being Consistent Wins
ME
2. Understanding your Audience: Putting Them First
“You have these needs and I understand the steps involved.”
NOT “I can do this for you.”
“I think…”
BenefitsVS
Skills
What’s the Diff?
Exercise• Introduce yourself to me in a short email
(with 2 or more paragraphs). If working with a partner, select one person to introduce.
• Do not start the first two sentences with the pronoun “I” or “We” (or My).
• What benefits, hobbies, or accomplishments will make you memorable?
• What will keep my attention?
3. Leveraging the Pyramid Structure
4. Building Trust: How Attention-to-Detail Wins People Over
hi sue, i’m really looking forward to meeting you. i’m hoping you can help with a project…
Hi Sue,I’m really looking forward to meeting you. I’m hoping you can help with a project…
Hey Sue
Amazing Sue! Thanks for understanding guys!
5. Using Phrases for Specific Results and Responses
Email Subject Line = A Personal News Headline•Pleasure speaking with you: Resume from Sue Varty•Meeting with Sue: Please select the date/time•1 Minute Follow-up Request•Career Chat with Sue
Get to the Point!•Delivery: Draft Proposal as of November 4•Request: Please schedule the workshop date•Action: Please photocopy•NRN: Meet me downstairs at 12:15pm
All Communication = Call to Action•Subject call to action is ideal•Top and Bottom of Email•P.S. can be used very effectively•Use salutation and one greeting phrase. Then get to the main point.•Closing phrases: Looking forward to hearing from you,
Bonus: Communication Strategies that Get Noticed
• In person– reinforce how you are different, lower barriers (food)
• Use time limits, 1 min., 3 min.• Social networking combined with
offline events• Learn one new feature is MS Word or
Outlook• Start building a network now
• Learn copywriting and marketing techniques – read your junk mail
• Spend more time “up-front” and you will get more people responding!
• Talk to your parent’s friends (!?)• Other ideas?
1. Be Consistent2. Understand your Audience: Listening,
Putting them First3. Use the Pyramid Structure4. Build Trust with Attention to Detail5. Use Phrases for Specific Results and
ResponsesBonus: Use Communication Strategies
that Get Noticed
In Summary
Thank you!Questions?
sue.varty@headstartsocial.comTwitter: @SueVarty
LinkedIn: http://ca.linkedin.com/in/susanvarty
HeadStartSocial.com
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