5 steps to responsive email campaigns
Post on 25-Jan-2015
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www.dotMailer.co.uk
to mobile responsive design
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5 STEPS
Your complete plan for mobile-optimized email marketing
http://bit.ly/11JnbPX
@dotMailer dotMailer.co.uk 2
Mobile is more important than ever.
2bn
go online via smartphones every day
per year is spent via mobile devices
smartphone users check emails6x/day
@dotMailer dotMailer.co.uk 3
Mobile responsive design is the best way to deliver optimized mobile
experiences.
Here’s how to go about it
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It’s best to optimize for the most popular devices amongst your
audience.
1STEP Plan
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Verify how your target audience uses mobile to buy from you.
2STEP Review analytics
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To begin designing your campaign, you need to wireframe which layouts you want to use for
each device, and where the different elements of your campaign should sit within each.
3STEP Design your layouts
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Media queries allow you to design specific style sheets for portrait/landscape screens as well as
specific mobile devices.
4STEP Use media queries
<!DOCTYPE html> <style type=”text/css”> /*Place CSS to control for mobile here*/</style>
@mediaonly screen and (-webkit-min-device-pixel-ratio : 1.5),only screen and (min-device-pixel-ratio : 1.5), only screen and (max-device-width: 480px) { /*Place CSS to control for mobile here*/}
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Testing is still crucial with responsive design. A good email service provider will show you
an inbox preview of your campaign across the most-used mobile browsers.
5STEP Test
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Download our full guide to optimizing your emails for mobile
http://bit.ly/11JnbPX
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