5 summer camp concepts for the next 5 years

Post on 10-May-2015

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I was asked to do some thinking about the future of our industry and present to a group of progressive summer camp owners. I believe there are 5 things camp directors must do to excel in the next 5 years: 1) It is all about VISUALS 2) Get comfortable with TECHNOLOGY 3) Learn to RELAX 4) Make your marketing about THEM (not you) 5) Make BOLD STATEMENTS

TRANSCRIPT

5 CONCEPTSfor the next 5 years

#CampPros

I T ’ S A L L A B O U T V I S U A L S

T E C H N O L O G YG E T C O M F O R TA B L E W I T H

#CampPros

R E L A XL E A R N T O

A B O U T T H E MM A K E Y O U R M A R K E T I N G

#CampPros

B O L D S TAT E M E N T SM A K E

B O L D S TAT E M E N T ?M Y

Y O U F E E L L I K E Y O U FA I L A S A PA R E N T I F Y O U R K I D S D O N ’ T G O T O C A M P

I W A N T T O H E L P T H E S U M M E R C A M P I N D U S T R Y B E S O G O O D T H AT:

T R AV I S A L L I S O NC A M P H A C K E R . T V

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