5 tips for creating powerful brand advocates [infographic] › 2016 › 10 ›...
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(http://www.adweek.com/socialtimes/infographic-gwi-teens-active-facebook/616439)
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INFOGRAPHICS (/SOCIALTIMES/CATEGORY/INFOGRAPHICS)
5 Tips for Creating Powerful Brand Advocates[Infographic]
By Kimberlee Morrison (http://www.adweek.com/socialtimes/author/kimberleemorrison) on Mar. 5, 2015 - 5:00 PM
Brand advocates are a reliable way to expand your reach(http://www.adweek.com/socialtimes/brand-advocates-can-help/142098) on socialmedia. All the company has to do is provide positive experiences for repeat customers.An infographic from BlueNose (http://www.bluenose.com/), a provider of customerretention software, offers five tips on creating stronger advocacy in the B2B and SaaSmarkets.
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The tips include:
1. Managing customer success. 83 percent of satisfied customers are willing to
become advocates. When user acquisition is seven-times more expensive than
retention, it’s important to focus on the customers you already have first.
2. Leverage the power of wordofmouth. 9 out of 10 customers trust
recommendations from friends, and the word of advocates can increase brand
influence and trust by 90 percent.
3. Using a customer rewards program. Rewards can provide added incentive
for making referral — and 84 percent of B2B decision makers start their buying
process with a referral.
4. Encourage social sharing. Brand Advocates are three-times more likely to
share brand information with someone they don’t know, and their dedication to
spreading a social message can generate a lot of leads.
5. Turn employees into brand advocates. 67 percent of customers trust content
created by a technical expert at the company, and employee attitudes can affect
customer satisfaction by up to 80 percent.
To see more detail on these tips, view the infographic below.
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(http://www.adweek.com/socialtimes/wp-content/uploads/sites/2/2015/03/How-To-Create-Powerful-B2B-Advocates_v3_s.jpg)
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