5 tips to build a winning social media audience

5 Tips to Build a WinningSocial Media Audience

Cendrine Marrouat www.socialmediaslant.comTwitter: @cendrinemedia

What’s on the Menu Today?

Finding Your AudienceSocial Media Success Is About ListeningPay Attention to FeedbackLearn Lessons from MistakesFocus on Valuable and Relevant Content

1. Finding Your Audience

"Without an audience, you have no business."

Once you know whom you serve, you will know…

- What the needs are- What content to create- How to create that content- How to deliver it…

In a nutshell,

Your social media strategy will fall into place!

“But How Do I Get Started?”

With what you have:

Tools: - Google Analytics (website / blog)- Facebook Insights (Pages)- Twitter Ads product- Pinterest Analytics…

Type of Data to Collect

Demographics: main gender, locations, agegroups...

Facebook Insights

Type of Data to Collect

Twitter Ads product

Most successful content...

Type of Data to Collect

Google Analytics

Interests...

“What If I’m Just Getting Started?”

Observe competitors! They are on social networks…

2 Tools to Monitor CompetitionTweetDeck

HootSuite

2. Social Media Success IsAbout Listening!

"Say less, show more."

- Positive & negative comments matter equally- Acknowledge supporters- Ask questions- Look at your behavior as a consumer

Benefits of Spam

Reading between the lineswill help you serve your

audience better.

1. Understand what’s wrongwith your website (e.g.missing key info)

2. Lands in your inboxwithout having to ask

3. FREE “ADVICE”!

3. Pay Attention to Feedback Media Audience

Never shy away from it!

- Ask specific & targeted questions

- Not just on blog, ask on social networks

- Tools to monitor responses on social media:TweetDeck & HootSuite

Monitor Conversations Example: Twitter with TweetDeck

4. Learn Lessons fromMistakes

"No one is perfect. To err is human."

- Own up your mistake and craft a heartfeltapology.

- Show willingness to amend the situation.

Your audience will love you the more for it!

Great Example: Kickstarter

- Let a campaign promoting offensive “dating book” runon the site - Removed project- Fully acknowledged mistake- Explained what happened in an article:http://www.kickstarter.com/blog/we-were-wrong - Changed its policy on discriminatory content- Donated $25,000 dollars to anti-sexual violenceorganization

The Result?

5. Focus on Valuable andRelevant Content

Valuable = Extremely useful /important

Relevant = Closely connected orappropriate to the matter in hand

But Valuable and Relevant toWhom?

Your audience!

Knowing them will allow you to:- Make your content more engaging and shareable;- Increase awareness of your brand; and- Become recommended as a thought leader inyour industry

Need More Help with SocialMedia?

Check out my latest book.

http://smaudiences.socialmediaslant.com

Thank you for reading!

Come say hi!Twitter: @cendrinemediaGoogle+: Cendrine MarrouatFacebook: Social Media SlantInstagram: cendrinemedia

Website: www.socialmediaslant.comServices: http://socialmediaslant.com/services