5 tips to maximize facebook for self storage

Proprietary and confidential. Do not distribute.

5 Tips for Facebook Success

Proprietary and confidential. Do not distribute. 2

FindLocalStorage.com

Holly Ritchie-Fiorello Director of Business Development, FLSSelf Storage Industry Presenter Digital, Social, & Technology

holly@findlocalstorage.com@hollyfiorello Linkedin.com/Hollynritchie

Proprietary and confidential. Do not distribute. 3

About Find Local Storage

Creates Additional Rental Opportunities

Lists Self Storage Facilities in one Consumer Shopping Friendly Platform

Owned & Operated by 30 Self Storage Industry Professionals (29 Self Storage Facility Owners)

Company Mission to Drive Down Lead Acquisition Costs

www.FindLocalStorage.com

Proprietary and confidential. Do not distribute. 4

5 Tips for Facebook Success

“Goodbye 4 P’s of Marketing – Hello 4 C’s of Digital: Creating, Curating, Connecting, Culture”

Proprietary and confidential. Do not distribute. 5

5 Tips for Facebook Success

1.What’s your Goal? 2.Measure & Adjust3.Plan and Use Time Saving Tools4.Listen and Engage with your Community 5.Use Advertising

Proprietary and confidential. Do not distribute. 6

Have a Strategy

Have the end action in mind. Do you want them to like your page? Call, submit a contact form, or complete a reservation or a rental on your website?

Proprietary and confidential. Do not distribute. 7

Anatomy of a Great Post

High Quality Image Fosters Engagement: Open Ended Questions Provides Value/Information to End User

Proprietary and confidential. Do not distribute. 8

Your Website

Once you have determined what your goal is, your website needs to be fine tuned to funnel traffic to the goal.

This is an extremely important step that needs to be taken before you begin your social media program

Proprietary and confidential. Do not distribute. 9

Example Goal 1 : Build Likes

Strategies: Invite to like by emailCreate like and share contestsRaffle Winners Only Announced on FBAdvertising a well liked post

Proprietary and confidential. Do not distribute. 10

Brand Awareness Strategy : Suggested Pages

• Strategies: • Invite to like by email• Create like and share contests• Raffle Winners Only Announced on FB• Advertising a well liked post

Proprietary and confidential. Do not distribute. 11

Brand Awareness Strategy : Like and Share Contests

Proprietary and confidential. Do not distribute. 12

Brand Awareness Strategy : Emotionally Resonating Content

Proprietary and confidential. Do not distribute. 13

Brand Awareness Strategy : Exclusive Facebook Raffles

Proprietary and confidential. Do not distribute. 14

Brand Awareness Strategy : Sponsored Videos

Proprietary and confidential. Do not distribute. 15

Example Goal 2 : Direct Traffic to Website

Strategies: Clear Call To Action on Cover PhotoCombine Posts with content, high quality

images, AND link to websiteSponsoring a post with a CTA

Proprietary and confidential. Do not distribute. 16

Funnel Strategy : CTA on Cover Photo

Proprietary and confidential. Do not distribute. 17

Funnel Strategy : Photo, Content, & Link

Combine Posts with content, high quality images, and ask for the engagement.

Proprietary and confidential. Do not distribute. 18

Funnel Strategy : Sponsor Post with CTA

Proprietary and confidential. Do not distribute. 19

Measure & Adjust – business.facebook.com

Proprietary and confidential. Do not distribute. 20

Measure & Adjust – business.facebook.com

Proprietary and confidential. Do not distribute. 21

Measure & Adjust – Google Analytics

Proprietary and confidential. Do not distribute. 22

Plan & Use Time Saving Tools

Content Calendar Determine Posting Schedule Spend 1 Hour a week or half a day a

month planning out your content and how it will appear

Holidays, & Community Events Use Google Alerts to share

Influencers Content

Proprietary and confidential. Do not distribute. 23

Plan & Use Time Saving Tools – Google Alerts

Proprietary and confidential. Do not distribute. 24

Time Saving Tools : Hootsuite Your Command Center

Proprietary and confidential. Do not distribute. 25

Time Saving Tools : Hootsuite Chrome Extension “Hootlet”

Proprietary and confidential. Do not distribute. 26

Listen & Engage

Proprietary and confidential. Do not distribute. 27

Listen, Engage, Be Relevant

Follow Local Influencers Pay attention to what they are sharing and

what is getting engagement News Stations Community Pages Local Realtors Local moving Companies Local Universities

Proprietary and confidential. Do not distribute. 28

Listen, Engage, Be Relevant (Tagging)

Proprietary and confidential. Do not distribute. 29

Listen & Engage

Monitor your page for comments, and messages. Respond in less than 5 minutes to 90% of your posts and get a verified badge.

Proprietary and confidential. Do not distribute. 30

Paid Advertising : Sponsored Likes

Call To Action

Proprietary and confidential. Do not distribute. 31

Business.Facebook.com

Proprietary and confidential. Do not distribute. 32

Advertising

Proprietary and confidential. Do not distribute. 33

Advertising

Proprietary and confidential. Do not distribute. 34

Questions?

Holly Ritchie-Fiorelloholly@findlocalstorage.com(248) 671 - 4808