5 ways to generate more leads from your website
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5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Presented by Karen DeWolfeinterlinkONE and Grow Socially
5 Ways to GenerateMore Leads fromYour WebsiteTuesday, October 9th 2012
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Introduction: Who We Are
• Grow Socially– Online Marketing/Social
Media– Plan, Manage, Execute and
Measure– Booth 1072
• interlinkONE– Enterprise Marketing
Management Software– Plan, build, manage,
execute and measure all marketing activities
– Booth 1071
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Always Remember: Your Website is Home Base!
No matter what the touch-point and response channel is --- social networks, QR Codes, personalized URLs, videos, etc. --- lead generation happens on the website.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
BIG Problem with Many Websites: #1
• They are not updated frequently enough… and the content there is not relevant or engaging.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
BIG Problem with Many Websites: #2
• The graphics, product & services listings, and text do not accurately reflect a brand’s mission statement.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
BIG Problem with Many Websites: #3
• They are not generating:– Inquiries– Leads– Sales
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Enough “Problem” Discussion
Let’s Look at 5 Ways That Your Website Can Become a Lead-Generation Machine.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Lead Generation Tactic #1: Newsletter
Include a Prominent Sign-up Form – and promote everywhere.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Lead Generation Tactic #2: White Papers/eBooks
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Possible Topics for White Papers
• QR Code Best Practices
• What Does Cross-Media Really Mean?
• 5 Ways to Improve Your Direct Mail Efforts
• Mobile and Print: A Match Made in Heaven
• What do your customers ask/care about?
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Lead Generation Tactic #3: Blogs/CTA
Start a Blog & use an Editorial Calendar.
Include strong Calls-to-Action on each Post!
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Remember: Content Rules!
• Google rewards fresh content --- update your website regularly!
• Create & provide content that informs, helps, and interests your audience!
• Best way to do this: start blogging.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Lead Generation Tactic #3: Form Optimization
Improve Your Conversion Rates!
Clearly Defined Call to Action
Key Benefits Highlighted
Simple and compelling directions
Form on the page
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Lead Generation Tactic #5: Mobile
Create Mobile versions of your website, landing pages, and forms.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Website: Take it to the Next Step
• Social-friendly, searchable• Interactive– Blogs– Comments– Landing Page– eNewsletter Sign-Ups– Widgets
• Calls to action for people to raise their hand
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Bonus Tactic: Live Chat
• Inexpensive Tools!
• Can be a great way to answer questions and develop a relationship while the interest is hot.
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Final Thoughts on Your Website
• Do not let it be static or an after-thought!
• Your website needs to be integrated into all of your marketing efforts, including print, email, social media, and more.
• Start benchmarking – how many leads are you generating today? How many next week, next month, etc. after implementing these tips?
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
SEO: Getting Found to Make Sales
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
What is Search Engine Optimization?
• Getting found!
• Using specified keywords
• Consistently updating your content
• Using links to and from other pages and websites
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Keyword Usage
• Build a well-researched list of keywords
• Incorporate in your content:– Page Titles (H1, H2 tags)– Website copy– Meta description– Image Names (Alt tags)
• Use throughout all content distribution
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Resources for You
• Free White Paper on Inbound Marketing!http://InboundMarketingWhitePaper.com
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Have More Questions?
•Visit http://GrowSocially.com
5 Ways to Generate More Leads from Your WebsiteJason Pinto | interlinkONE and Grow Socially | 2012
Thank you!
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