5 ways to improve your b2b's linkedin page

5 WAYS TO IMPROVE YOUR B2B’S LINKEDIN PAGE

LINKEDIN’S INFLUENCE•47% of B2B’s use LinkedIn

•77% of users use LinkedIn to research a business or individual

•3,000,000+ professional groups are on LinkedIn

•2,000,00+ businesses

IS YOUR B2B DOING ALL IT CAN TO LEVERAGE THIS SOCIAL SPACE?

5 SIMPLE WAYS TO IMPROVE YOUR B2B’S LINKEDIN PAGE

1.Leverage the Power of Word of Mouth—Tap Your Network for Recommendations

2.Be Human

3.Sponsor Your Best Content

4.Optimize

5.Follow Fundamental Best Practices

TAP YOUR NETWORK FOR RECOMMENDATIONS

•Word of Mouth Is Effective

•Adobe Leverages This With Recommendations from Influential Sources

BE HUMAN•Cisco’s LinkedIn business units post often

•Cisco’s content is relevant, timely, and useful for their audience

SPONSOR YOUR BEST CONTENT

•Significantly increase the number of impressions

•Significantly increase the number of clicks

•Significantly Increase the number of interactions, follows and engagement

OPTIMIZE YOUR PROFILE

•Company Description: Think In Keywords

•Populate Your Profile with Rich Media (videos, images, links)

•Grow Your Network

•Join and Engage in Groups

FOLLOW FUNDAMENTAL BEST PRACTICES•Use a great Hero Image

•Use Accurate Tabs (“Services” for your services; “Products” for products)

•Complete All Fields

• HP Created Its LinkedIn Page in 2010

• In 2013, HP’s followers exceeded 1,000,000

IS YOUR B2B DOING ALL IT CAN TO LEVERAGE THIS SOCIAL SPACE?IF NOT…

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