5 ways to incorporate video into your communication strategy

5 Ways to Incorporate Video into Your Communications Strategy

Travis WarrenW H I P P L E H I L L

W H I P P L E H I L L

- Video that plays in a browser.

- Typically Flash based video

- Increasingly shifting to HTML5 - H.264

- MPEG - (.MP4)

What is a web video?

W H I P P L E H I L L

- Progressive Download

- Streaming

- Sharing (Youtube.com, Vimeo.com)

- Live Streaming (USTREAM.com, Livestream.com)

Types of video?

justin.tv

1995 2005 2006 2010

W H I P P L E H I L L

Lenz v. Universal Music Corp

closed source open source

Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings

US broadband penetration grew to 88.82% in March 2008.

+

+ Inexpensive Non-linear Video Editing

and others ...

W H I P P L E H I L L

Triple Witching

- Abundance Bandwidth

- Proliferation of Video Cameras

- Non-linear Editing for everyone

Online Video Now More than 50% of Internet Traffic

4

Source: Limelight Networks

Proportion of Total U.S. Internet Traffic

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1. Rethink Press Releases (Communication)

2. Showing, not telling from the classroom (Teachers)

3. What’s Inspirational? (Videographers)

4. Student Involvement (Students)

5. Live Streaming (Development)

5 Ways to incorporate Video

1. Rethink Press Releases

2. Showing, not telling from the classroom

3. What’s Inspirational?

4. Student Work

5. Live Streaming

College Matriculation

School Leader Speeches

1. Rethink Press Releases

2. Showing, not telling from the classroom

3. What’s Inspirational?

4. Student Work

5. Live Streaming

1. Rethink Press Releases

2. Showing, not telling from the classroom

3. What’s Inspirational?

4. Student Work

5. Live Streaming

1. Rethink Press Releases

2. Showing, not telling from the classroom

3. What’s Inspirational?

4. Student Work

5. Live Streaming

1. Rethink Press Releases

2. Showing, not telling from the classroom

3. What’s Inspirational?

4. Student Work

5. Live Streaming Events

Live Streaming Gear

Takeaways

Your Audience Craves Reality

Trivial is good

Short Shelf-life = Honesty

Invite Conversation!

Use Social Media to Drive Traffic Back to your Site