50 flyerless ways to advertise, part iv

50 Flyerless Ways to Advertise

Oh, yes. It can be done. I promise.

Consider This…

• On a scale of 1-10, how busy would you say you are?

• When you’re rushing from your room to class, or from class to a meeting, or a meeting to the dining hall, how often do you stop to look at a flyer on the wall?

And, most importantly…

What makes you think any of your peers are any less busy?

Let’s face it. Flyers don’t work.

So Let’s Try Something New.

Let’s try something…

A little more labor-intensive.

A little more thoughtful.

And a LOT more effective.

Part IV: Fortune Favors the Bold

#31: Announcements in ClassWe alluded to this back in Part I, but if your professors permit announcements be made before or after class, speak up and use your own voice to share it with classmates. (IMAGE CREDIT: Discovery Summer Blog)

#32: Coordinated ChangesHave a promotional image for your event? Have your exec board and members change their profile pictures on social media to that image. Change your computer/tablet/phone backgrounds to it. Offer the chance for others to do the same. Literal instant visibility! (IMAGE CREDIT: Ed Tech Journeys Blog)

#33: Homemade T-ShirtsSGA may require you to pay half for printed T-shirts, but find a white T and some T-shirt markers, and wear your upcoming event information on your sleeve (or your chest, or your back). People will look if you make it interesting! (IMAGE CREDIT: North Jersey.com)

#34: CostumesCreate a costume and walk around campus in it (not in classes, please!) to show off your event and provide a little entertainment as you approach your peers. They’ll get a giggle out of it, and trust me- they’ll have a harder time not looking at you. (IMAGE CREDIT: Britt’s On Blog)

#35: The Elevator PitchYep, you’re allowed to talk in an elevator. So avert your eyes from the ground and talk to the people riding with you. If you’re particularly bold, consider staying on the elevator for a bit, riding up and down as people get in and out, and talking to them about your event. (IMAGE CREDIT: Buzz 27 Blog)

#36: Flash MobsNo longer the stuff of musicals, you can get a group of friends together, create your own choreography, and draw attention to your event by calling upon the power of dance. (IMAGE CREDIT: DanceOn)

#37: Face PaintAgain, this is one better reserved for when you won’t be in class. Paint your face to promote your event- even if your face doesn’t say what the paint is for, people will ask. When they do, be prepared to tell them all about what you’re promoting. (IMAGE CREDIT: CBS Hartford)

#38: DIY /Make Your Own HatsWe learned from Diamond Jubilee and the Royal Wedding- people will pay attention to an outrageous hat. Borrow that cue, and create a hat that depicts the theme of your event; when asked about it, tell people how it connects to your event. (IMAGE CREDIT: Hello Magazine)

#39: Bike MessengerDoes a member of your group have a bike? Ask them to ride around campus with a banner or other event information on their bike. Even when shackled to the bike racks, the information will stand out. (IMAGE CREDIT: AAA Foundation for Traffic Safety)

#40: ClothespinsWrite your event information on clothespins, and clip them to the backpacks, coats, and hoodies of your friends. Once they find the clothespin, they’ll probably examine it to see where it came from. Boom. Event…learned about. (IMAGE CREDIT: The Gingham Ginger)

More To Come! Any Questions in the Meantime?Email Amma Marfo, Assistant Director of Student Activities, at:marfoa@emmanuel.edu