6. product life cycle

Welcome to

Product Life CycleDesigning and Managing Product

Rina Suprina, M.Hum, M.SiPar

Ivan Prasetya, M.Par

Product Life Cycles are The course of a

product’s sale and profit over it lifetime. It involves

5 distinct stages: product development,

introduction, growth, maturity, and decline.

Let’s see how does Sales & Profit Life Cycle look like!

Introduction Growth Maturity Decline

TimeSales&profits($)

Sales & Profit Life Cycles

The Product Life-Cycle stage in which the new

product is first distributed and made available for

purchase.

Introduction Stage

Rapid-skimmingstrategy

Rapid-penetrationstrategy

Slow-penetrationstrategy

Slow-skimmingstrategy

Price

Low

High

PromotionHigh Low

4 Introductory Marketing Strategies

The product life-cycle stage in which a product’s sales start climbing quickly.

Growth Stage

• The stage in the product life cycle in which sales growth slows or levels off.

• Modify the market, the product, and the marketing mix.

Maturity Stage

The product life cycle stage in which a product’s sales decline.

Decline Stage