6 reasons why authors dont build email lists
Post on 11-Aug-2014
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66 REASONS WHY AUTHORS REASONS WHY AUTHORS DON’T BUILD DON’T BUILD EMAIL EMAIL LISTSLISTS
Email marketing is the
#1 WAY#1 WAY to increase book sales
Email marketing is the
#1 WAY#1 WAY to increase book sales
So why do so fewSo why do so few authors authors build lists?build lists?
11 11
They think it’s
TOOTOO
EXPENSIVEEXPENSIVE
MailChimp has a
FREEFREE option
MailChimp has a
FREEFREE option
They think it’s TOO DIFFICULTTOO DIFFICULT
22 22
And it
long!
And it doesn’t take long!
Like any skill – it can be
LEARNEDLEARNED
Like any skill – it can be
LEARNEDLEARNED
They think it will take up
TOOTOO
MUCHMUCH
TIMETIME
33 33
Once you
LEARN HOWLEARN HOW you can set it up QUICKLYQUICKLY and
forget about it!
Once you
LEARN HOWLEARN HOW you can set it up QUICKLYQUICKLY and
forget about it!
44 44
They think the technology is
TOOTOO CONFUSINGCONFUSING
It’s just a matter of following a PROCESS PROCESS -- A, B, CA, B, C
It’s just a matter of following a PROCESS PROCESS -- A, B, CA, B, C
Easy as Easy as 1, 2, 3!
55 55
BUYBUY MYMY
BOOKBOOK
They don’t want to become
SALES PEOPLESALES PEOPLE
It’s not about
sales, it’s about RELATIONSHIPRELATIONSHIP--
BUILDINGBUILDING
It’s not about
sales, it’s about RELATIONSHIPRELATIONSHIP--
BUILDINGBUILDING
66 66
They don’t know what to
WRITE!WRITE!
Here are a few ideas for email content
Here are a few ideas for email content
Start with stuff you’ve already written - your books
Start with stuff you’ve already written - your books
Use bullet points from one of your books in a series of emails Use bullet points from one of
your books in a series of emails
And add:And add: “If you’d like to know “If you’d like to know more, here’s a link to more, here’s a link to
my book on this my book on this topic…”topic…” with the with the
Amazon linkAmazon link
Share character background stories,
deleted scenes, cliffhangers, things
that inspire you.
Share character background stories,
deleted scenes, cliffhangers, things
that inspire you.
Make your fans Make your fans feel like they’re feel like they’re
your friendsyour friends
If you visit the place(s) where your book is set,
share photos and a quote from certain
scenes
If you visit the place(s) where your book is set,
share photos and a quote from certain
scenes
Ask questions to create
engagement and
feedback
Ask questions to create
engagement and
feedback
Find out what your
readers want you to
write
Find out what your
readers want you to
write
Offer worksheets, downloadable PDFs, resource guides, photo journeys, etc.
Offer worksheets, downloadable PDFs, resource guides, photo journeys, etc.
Write out a few emails in advance and set them up as autoresponders Write out a few emails in advance
and set them up as autoresponders
You don’t haveYou don’t have to write dozens to write dozens ––
you only have to be you only have to be one email ahead of one email ahead of
your oldest your oldest subscriber!subscriber!
Start with the basics Start with the basics –– the default the default settings that yoursettings that your
email software provider offersemail software provider offers
Start with the basics Start with the basics –– the default the default settings that yoursettings that your
email software provider offersemail software provider offers
You don’t have to You don’t have to be an expert to be an expert to
start. You can get start. You can get more advanced more advanced
later.later.
I want to learn how to do all this QUICKLYQUICKLY… I need to increase my royalties NOWNOW!!
There’s a course that could help you get set up QUICKLYQUICKLY.
There’s a course that could help you get set up QUICKLYQUICKLY.
How quickly?
There’s a course that could help you get set up QUICKLYQUICKLY.
How quickly?
REALLY REALLY quickly!
EMAIL MARKETINGEMAIL MARKETING FOR AUTHORSFOR AUTHORS
Click the Click the box above box above to find to find
out moreout more
EMAIL MARKETINGEMAIL MARKETING FOR AUTHORSFOR AUTHORS
Go on… go Go on… go on… click on… click the box!the box!
https://www.udemy.com/email-marketing-for-authors-build-a-list-to-sell-more-books
Email Marketing for AuthorsEmail Marketing for Authors
GetGet ahead of ahead of the packthe pack
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