7 common social media mistakes made by b2b business

common

SOCIAL MEDIA

Smar

t B2B

Bus

ines

s Pe

ople

Mak

e A

ll th

e Ti

me

and

Wha

t To

Do

Abo

ut It

MISTAKES

THINKING YOUR NETWORKS LOOK LIKE THIS … M

ISTA

KE

…WHEN THE NUMBER WHO NOTICE WHEN YOU POST IS MORE LIKE

THIS…

…AND NOT ALL OF THESE ARE TRADITIONAL BUSINESS CONTACTS

FOCUSING ON QUANTITY

NOT QUALITY OF RELATIONSHIPS

Low hanging fruit

MISTAKE

No blog posts since 2007

More influence

FOCUS ON BUILDING RELATIONSHIPS WITH THOSE WITH

REAL SOCIAL CRED

46,093 Followers Following 48,923

GIVING UP TOO QUICKLY

Starting Point

What’s the Point?

End Point

MISTAKE

CURVE OF UNREALISTIC

EXPECTATIONS

REAL EXPERIENCE

CURVE

RESULTS HAPPEN LATER

DOING JUST WHAT EVERYBODY ELSE IS DOING

@youinfront where are we going LOL?! seriously

NOT KNOWING WHAT OTHERS IN YOUR INDUSTRY ARE DOING IN SOCIAL MEDIA

WHAT WE DO

what they do

Main Competitor

WH

AT

THEY

DO

Firm We Aspire to

Be New

Entrant

IF YOU DON’T HAVE A GOOD

FEEL – YOU NEED TO GET A GRIP

HOW WELL THEY DO IT

THINKING THAT PEOPLE WILL SHARE WHAT YOU

WANT THEM TO

PEOPLE SHARE CONTENT THAT MAKES THEM LOOK GOOD

PEOPLE WILL SHARE WHAT MAKES THEM LOOK GOOD professionally as well as personally

LACK OF PLANNING AND FOLLOW-THROUGH

1. Identify how social media can support specific business

objectives

2. Prioritize social media investments

3. Assign management responsibilities

4. Measure and monitor practices

Fortunately, many smart B2B professionals are doing social media

better every day.

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