7 digitale trends voor flynth accountancy die leiden tot digitale intimiteit 25 juni 2013

Flynth GroepAccountancy 2.07 digitale trends

Vincent@Everts.net+31647180864

@vincenteSlideshare.net/vincente

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7 digitale trends naar

“digitale intimacy”

“Pijn is soms best lekker”

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Internet is pain!

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•Vincent Everts

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• Einstein?

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• Einstein?

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• Einstein?

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• Einstein?

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• Einstein?

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Social Media

2.0

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7 trends naar “digitale intimacy”

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Lesson one: Video

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Videoblogger

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Videoblogger

Talk to Me!

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Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

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Leafplan project

• a

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Elektrische auto 2.0?

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Tesla 2.0

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Tesla 2.0

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Elektrische auto 2.0 aftrek?

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Elektrische auto 2.0 aftrek?

• 100k kosten

• 20% btw

• 52% aftrek -> 40k

• MIA KIA 60% aftrek -> 16k

• 0% bijtelling, 0% belasting, 5ct/km

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Download Incrowd appZoek: Flynth

Neem foto’s en video’s

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Download Incrowd appZoek: Flynth

Neem foto’s en video’s

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Download Incrowd appZoek: Flynth

Neem foto’s en video’s

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Download Incrowd appZoek: Flynth

Neem foto’s en video’s

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Lesson twoEverybody in the

company needs to do Social Media

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DELL Case

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DELL Case

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Dell notebooks

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Dell notebooks

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Dell & Social Media

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• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 8.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media

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Lesson 3Mobile first

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• Tablets everywhere!

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Lesson 4Who are you & where

& who you

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• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2013 Highlight: Location based social media

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Whit.li api

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Whit.li api

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Whit.li api

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Whit.li api

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Who talks

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Blogs demografie

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Blogs demografie

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Blogs demografie

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Lesson 5E-commerce

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Online bestedingen

2013: 13 billion euro

2011: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard

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ProductinformatieSocial toolsTuesday, June 25, 13

ProductinformatieSocial toolsTuesday, June 25, 13

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90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

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Lesson 6DATA DATA DATA

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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

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Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

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Lesson 7 Expect change!

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Google Glas

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Google Glas

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Urthecast Earth HD streaming

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Kansen accounting 2.0

• Cyberfraude

• Online monitoring

• Vertrouwen

• Ethiek

• Marktproblemen 30%

• Gedragsproblemen 70%

• Digitale intimiteit!

• Innovatie verankeren

• Online versus lokaal?

• Big Data

• Tooling

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Social Media

2.0

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www.vincente.nl

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www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

+31647180864

Vincent Everts

Tuesday, June 25, 13