7 essential steps to facebook advertising success
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7 Essential Steps to Facebook Advertising Success
While you’re waiting …I’ll serenade you ;^D
And could you write the city where you’re from and your facebook page url
in the box on the right? Thanky you!
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7 Essential Steps to Facebook Advertising Success
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Intro
Social Media is FreeBut it’s not Easy
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Today’s Topics
1. Goals2. Budget3. Targeting4. Ad Options5. Photos & Copy6. Landing Pages7. Test, Test, Test
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Is your advertising …
Directionalvs.Creative
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Google is Directional
• Users are looking for something specific• They want to be directed to
where they can find it
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Facebook is Creative
• You must Create the interest• Branding• Limited Time Offers
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Goals & Budget
Before you askHow much should I spend?AskWhat do I want to accomplish?
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3 Ways to Make More Money
• Attract New Customers• Get Current Customers to Spend More• Get Former Customers to Come Back
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Budget
• Work Backwards• What kind of results do you
want from your advertising• How aggressive do you need
to be to get those resultshttp://facebook.com/getonthemap
Targeting
• Who is your best customer?• What do you know about them?
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If I was your best customer• What do you know about me• Baby Boomer• Music – Jazz, Dean Martin, Frank Sinatra• Sports – San Francisco Giants• School – St Francis High School, UC Davis• Dachsunds• Wine• Cheerful, Happy Messaging
• Which of these interests do I share with your other top prospects
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Ad Options
• 2 Principal Types
• Sidebar – Can be promoted to anyone
• In-stream – Only to fans and friends of fans
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Sidebar Ad Options
Marketplace AdsPhoto Post AdVideo Post AdEvent Post AdLink Post AdOffer Ad
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In-Stream Ad Options
Promoted Photo Post AdPromoted Video Post AdPromoted Event Post AdPromoted Link Post AdPromoted Offer AdSponsored Like StorySponsored Check-In Story
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In-Stream Promoted Posts
You Need 400 Fans
All the same types of ads used in “Post” ads, but more effective because they’re in the stream.
Can only be used in 1st 3 days after posting.
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Photos & Copy
• Remember your ideal customer … what would he/she like
• Choose 3 Photos• Write 2 descriptions• Mix and Match to have 6 ads
Photo is 100 x 65
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Photos & Copy
• Check with Facebook to see ads they think you will like
• http://facebook.com/ads/adboard
• What posts have your fans liked
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Photos & Copy
• On post ad – first 75 – 90 characters will be seen, make ‘em count
• Always include a call to action– Like this if you want Salted Caramel to
be our next special
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Landing Page
• With Marketplace Ads, your prospect can be directed to ANY page - your website, youtube, sales page
• #1 Reason ads are rejected – ad and landing page don’t match
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My Best Ads
$.38 per click
Spent $13.00
Raised nearly $1,000 for MDA
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My Best Ads
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Spent $50.0017,999 Impressions240 Actions108 Post Likes5 SharesTargeted to Small BizOwners in Sacramento Area
Breaking News
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You Can Target Your Email List!
https://www.facebook.com/ads/manage/powereditor/intro.php?act=28160579
My Plans
• More Webinars• Speaking engagements• Teaching• Launching Soon – Private Coaching
Club• http://getonthemap.us/hello
What did you like most about this webinar?
• GetOnTheMapFanReviews.com• http://getonthemapfanreviews.com
What did you not like about this webinar?
• If you’ve got some constructive criticism, email me at
• julie@getonthemap.us
Credits• http://arstechnica.com/business/2011
/01/no-opting-out-from-facebook-turning-your-check-ins-likes-into-ads/
• Book – Killer Facebook Ads by Marty Weintraub
• Facebook Apps – NorthSocial.com
Thank You
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