7 marketing strategies for startups
Post on 16-May-2015
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How to Build Buzz for Your Biz:
7 Marketing Strategies That Are Proven to Work
By: Wendy Kenney
My purpose is to give you some marketing strategies that will set you apart from your competitors
Position you as the number one choice in the eyes of your market
Increase your customers, sales and $$$$
Yellow Pages Diary
“Your website is like a yellow pages ad, but your blog is like a diary.”
1. Blogging is a Must
“Our website tells people what we do. Our blog tells people how we think. Our presence on social media properties - Twitter, Facebook, LinkedIn, etc. - serves as a distribution engine for the content produced on both the site and blog.”
MIKE SWEENEY, managing partner,
Right Source Marketing
Your blog is the hub of all your marketing activity.
Headlines Sell Editorial calendar Video and photos Share your content Timely Humor Zemanta.com SEO by Yoast
Tips
AZCentral.com Huffington Post.com Biznik.com Business Insider.com Networking Phoenix.com
Blogging Opportunities
2. The Truth About Social Media
The Law of Large Numbers
Marketing is all about reach and frequency
FAIL
Increases website traffic Visibility Instant Media attention Opens doors Inexpensive Builds relationships
Benefits of Social Media
Be intentional Serve as an information source Cultivate inbound links Repurpose content on other sites Hire someone to do it for you Allow your centers do it on their own It’s okay to preschedule Have a social media policy ***** Respond Monitor and Measure
Tips:
1. Postling.com2. Hootesuite.com3. Ping.fm4. Twitalyzer.com5. Social Oomph.com6. Nutshellmail.com7. Gist.com8. Xobni.com
Cool tools to monitor/manage your social media
“Since 95% of the people are imitators and only 5% are initiators, people are persuaded more by the actions of others than by any
proof we can offer.”
Cavette Robert
Social proof is most influential under two conditions: Uncertainty, when people are unsure or when the
situation is ambiguous.Similarity. People are more likely to follow the
lead of similar others.
3. Testimonials“We employed the services of 23 Kazoos and buzz is exactly
what we got. Big jump in website traffic, measurable increase in twitter buzz, and we surpassed our goal for the event they
were publicizing. When asked, we will gladly say 23 Kazoos is a firm you will be pleased to do buzziness with.”
Tad Peelen Co-Owner Joe’s Real BBQ”
“I know I have said it 100 times but thank you so much for everything you’re doing for our company. You truly are a
blessing!”
Lauri Leadley, President, Valley Sleep CenterPhoenix Chamber of Commerce Business of the Year
67 % of local consumers have consulted online customer reviews of local businesses
69 % trust online reviews as much as personal recommendations
92% have more confidence in info found online than any other source
70% consult reviews or ratings before purchasing Reviews on a site can boost conversion as much as 20%
Facts
Be specific Identifiable info Ask consistently Don’t have to be in writing Timing is everything Say thank you Get permission What to do about negative reviews
Tips
VISIBLITY
CREDIBILITYPROFITABILITY
Everybody Trusts an Expert
4. Write a Book
100 pages Blog as basis Self-published Double spaced Large font
Tips
5. Become a Little Bit Famous
Make it: Contact the news media with newsworthy info.
Fake it: Buy it through advertising
Make it or Fake it
Write a press release to announce events Post on free press release sites To get media attention
◦ Newsworthy◦ Feel good◦ Unusual or new◦ Dangerous
Subject lines like blog posts Apply for and win awards Bylined articles
Tips
We believe that we should try to repay in kind what another person has provided to us.
I owe you!
People say yes to those they owe.People who violate the rule of accepting a gift
without trying to repay it are disliked.The rule for reciprocity applies to most
relationships.
6. Give It Away
Tips
Must be reasonable and genuine Must be something of value Use scarcity Think novelty or what’s “in” Bonus offers or packages
Social proof is most influential under two conditions: Uncertainty, when people are unsure or when the
situation is ambiguous.Similarity. People are more likely to follow the
lead of similar others.
7. Be Relentless About Results
Put your money where your mouth is Post your results on your website Talk about your results when speaking
Tips
Don’t Make this Mistake!
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