7 reasons video messages will transform customer engagement

7 Reasons Video Messaging Will Transform Customer Engagement

1. Ultra-empowered Customers.

“To come out on top in this revolution, business leaders must find ways to enable frontline teams to delight customers.”

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

2. We are drowning in email.

34% of them are commercial. That’s 2x since 2005.Merkle Inc.

We touch 115 emails a day. And rising. Radicati Group

3. Everyone knows video converts.

52% of consumers who watch online videos say this makes them more confident about purchases.Invodo

Consumers who view product video on Stacksandstacks.com are 144% more likely to add that product to their car. Internet Retailer

Zappos sees up to 30% sales increases for products accompanied by video. Video-Commerce.org

Onlineshoes.com achieved 45% higher conversion rates for products featuring video Liveclicker.com

4. Video messages also convert.

In an internal A/B test (n=421) vsnap recipients completed a survey 41% more than email recipients who were asked to take the same action.

In two more tests by independent companies, the lift in action rate for vsnap recipients was 33% and 38% respectively. Source: Vsnap customer pilots

5. And video messages drive social.

When Warby Parker tweets short video responses to customer questions, they generate an 850% increase in Twitter followers. Source: National Retail Federation 2012 Conference & Expo

6. New Devices = New Behaviors.350M workers with smartphones by 2016.

The majority of tablet owners now watch video on their device at least once a month.

Mobile video viewing is expected to be 70% of mobile data traffic by 2016.

7. Enterprise buyers.

“This tool aligns perfectly with our commitment to making sure that students feel supported.”

Joseph Gagnon, President

Penn Foster College

About VsnapVsnap is a simple video messaging system for businesses that want to make customers feel special. We make it easy to record, share and measure short video messages as a more personal alternative to email or other text communication.

You can record vsnaps on Apple & Android devices, or on any computer with a webcam and an internet connection. Vsnap is integrated with Twitter, LinkedIn and Dropbox to expand your capabilities. Sign up for a free account.

Twitter: @VsnapEmail: info@vsnap.com