7 steps to navigate the digital-social revolution - chapter 1. "not a faceless market"

7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION

EXPANDED VERSION1. “NOT A FACELESS MARKET”

UNDERSTAND TODAY IT’S ABOUT PEOPLE – NOT A FACELESS MARKET

“DIGITAL-SOCIAL” MEANS YOU CAN CONNECT 1-TO-1 WITH BUYERS

DEMOGRAPHICS USED TO BE HOW YOU SAW MARKETS.

TODAY YOU CAN CONNECT TO PEOPLE WITH UNDERSTANDING.

THIS UNDERSTANDING MEANS YOU CAN START A CONVERSATION,

THAT TURNS INTO A FOLLOWING,

THAT CREATED A CLICKS & MORTAR BUSINESS.

FOR BUSINESS TO BUSINESS MARKETING

IT MEANS UNDERSTANDING WHAT’S

RELEVANT TO PEOPLE’S CAREERS.

NOT TRYING TO COMMUNICATE WITHFACELESS CORPORATE SUITS.

EVERY PROFESSIONAL HAS TOPICS DEAR TO THEIR HEART.

AND AN INTEREST IN EXPANDING THEIR

UNDERSTANDING OF THE WORLD.

WHO LOOK TO TRUSTED BRANDS TO HELP THEM MAKE THE RIGHT DECISION.

SOCIAL CONTENT IS THE KEY.

CONTENTTHAT CONNECTS YOUR BRAND TO THE PEOPLE IN BUSINESSES.

CONTENT THAT HAS PERSONALITY,WHICH CULTIVATES A FOLLOWING,

WITH IDEAS THAT

TRANSFORM THE WAY

BUSINESS IS DONE

AND MAKE THE IMPOSSIBLE, POSSIBLE.

THANK YOU FOR YOUR ATTENTION.

7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION

CHAPTER 2COMING SOON…

2. KNOW WHAT YOU STAND FOR

UNDERSTAND THE POWER OFBRAND EQUITY