7 things that work for second screen tv interaction - mobile forum 2014

7 things we learned from second screen TV interaction

Hendrik Dacquin

about me

Gaming 200.000 Wie is de mol?

Interactive 50.000 - 100.000 Ook Getest op Mensen

Social / Voting 50.000 Eurosong

Play-along 8000 Rijdende Rechter

Story Enrichment 8000 De Ridder

Users / episodeType Cases

"74% of Millennials use a 2nd screen

device more than half the time they

watch TV" Forester - Feb 2013

What are they doing?

(re)focus

Timing

Peak Traffic

1. Operations

no FAIL

2. Close the feedback loop

15 Kilobytes of Fame

3. Collaborate with the TV-makers

"The future of TV won’t be here until

people who make TV are in these

conversations!" Jacob Shwirtz

Your best friend

4. Timing is everything

Timing

During!

During?

During?

After!

#moltalk

Between?

Between?

200.000 weekly average users

Between!

Not only for live TV!

Too late?

5. Product versus custom work

Platforms don’t sell well (yet)

Interactive formats?

Interactive formats?

Interactive formats?

https://vimeo.com/78172976

Interactive formats?But still custom…

native versus HTML5

6. Pioneer

7. Create value

Measure Eyeballs

Sponsoring

Product Placement

Paid app

Synchronous and Interactive commercials

Thank you !

hendrik@smalltownheroes.be

www.smalltownheroes.be

@townheroes