8 branding mistakes you don't want to make

Lack of a branding strategy

A strategy allows you to identify your marketing, your message and how you are going to get it across, and the ongoing development of your brand.

Lack of consistency

If you fail to present customers with a consistent brand, they will become confused about who you are and what you are offering.

No logo or images

A picture is worth a thousand words. Customers may not recall your name or tagline but a memorable logo or associated image is likely to be remembered.

Out of date

While risky to change a successful brand, at the same time it’s important to keep your image and marketing material up to date.

Failure to keep your target market as the focus

Identify your target market and concentrate on appealing to them.

Focus on what the client actually wants, not what you think they need.

Copying someone else’s brand

Goes without saying yes? But it happens. Branding is about a promise to your customers, you cannot copy someone else’s promise.

Failure to deliver on your promise

Branding is about building trust, if you make a promise in your tagline you must be meeting your customer’s expectations on that promise.

Failure to check the basics

Businesses are caught out by not checking facts. Schweppes Tonic water translates to toilet water in Italian!