8 elements missing from many healthcare marketing program

3. COMMUNITY BUILDINGHealthcare marketers should embrace their role as online community builders, creating and

maintaining forums where patients and family members can gather and share information.

1. PaTIeNTsIt’s absurd that the voice of the patient doesn’t inform more healthcare communications

programs. Patient input should serve as the foundation of everything we do.

2. PHYsICIaNsIt is time for hospital marketers to get involved in

physician relations and explore new ways to engage

this vital audience. Start by integrating online video

and social media into the mix.

5. INTeGRaTIONThink of the power and

possibilities of a consistent

message communicated

across multiple platforms:

YouTube, Pinterest, Instagram,

Facebook, Twitter and Google+.

6. ONLINe VIDeO2013 is the year of online video content adoption. Consumers expect video, and hospitals

need to get on the bandwagon. You’ve got doctors – let’s meet them via video.

7. WeLLNess & PReVeNTIONThe time is now to learn how to promote population

health and wellness. Hint: create communities of shared

interest (women’s health, diabetes, hypertension, etc.).

8. seGMeNTaTIONYou’re not marketing to one homogenous audience. You have

many niche groups with varied health interests. Utilizing social media

tools is a perfect way to segment and engage your audiences.

4. DIaLOGUeHospitals and healthcare

systems should be having

conversations with consumers,

not talking at them. The days

of spewing content and

hoping for results is over.

Engage. Engage. Engage.

Jennings is a healthcare marketing agency based in Chapel Hill, NC.

To find out more, email Dan Dunlop at ddunlop@jenningsco.com or visit jenningsco.com.

What's missing from most HEALTHCARE MARKETING PROGRAMS?