8 most expensive ad words mistakes which you need to avoid

8 Most Expensive AdWords Mistakes

Which You Need to Avoid

By www.ppcadsmanagement.com

Google AdWords

Most of the business owners areinvesting in Google AdWordscampaign with an objective toget leads thereby experiencingmaximum return on investment.But most of the cases theiradvertising dollars gets wasteddue to some worst mistakescommitted by their advertisers.

Here you will get the list of some common AdWords mistakes

which you need to avoid:

Mistake 1: Preparing a LongList of Keywords

You need to keep one thing inmind that PPC is not a freeservice so whatever keywordsyou are choosing for yourcampaign must be relevant toyour business and target themost potential traffic toincrease conversion.

Mistake2: Single Ad Group

Placing all the keywords in asingle ad group is one of thebig mistakes made by theadvertisers. Try to createseveral ad groups and placetargeted keywords undereach group to reach yourtarget market.

Mistake3: Fails to Write a Compelling Ad Copy

If you want to generate clicksthen you need to write arelevant ad copy with properusage of targeted keywords.You can create two to threeversion of your ad copysimultaneously but Google willgive importance to ads withhigh CTR.

Mistake4: Using Landing Page as your Home Page

Don’t use home page as yourlanding page in your GoogleAdWords pay per clickcampaign. Try to createseparate relevant landingpages for each product andservices you are providing sothat your visitors don’t getconfused after entering intoyour page.

Mistake5: Excessive Use of Broad Match

Broad match increase thechance of getting irrelevantclicks. So you need to reducethe use of broad matchthereby increasing the use ofexact and phrase match.

Mistake6: Avoiding Negative Keywords

Negative keyword checks thedisplay of your advertisement onirrelevant search terms. Suppose ifyou are proving any paid servicethen you can add the term ‘free’ inthe list of negative keywords andas a result your ads will not bedisplayed if anyone looking forfree services.

Mistake7: Fails to Add Call to Action

Don’t forget to add call to action

to your landing page. Try to insist

your visitors to take the desired

actions by adding strong, clear

and prominent CTA.

Mistake8: Not Tracking Results

You need to keep an eye on yourGoogle Analytics in order tomeasure your campaignperformance. It will give you anidea that which keywords areeffective enough to generateleads and which are not. Youcan also remove those uselesskeywords from your campaignthereby saving your ads fromgetting irrelevant clicks.

A pay per click consultant must avoid the mistakes mentioned

here in order to save the advertising dollars.

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