8 online marketing trends & predictions for 2015
Post on 15-Jul-2015
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Trends & Predictions for
2015
Neuronimbus Software Services P. Ltd.
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WHAT’S IN STORE FOR DIGITAL
MARKETERS IN THE UPCOMING
YEAR?
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THE RISE OF CONTENT
MARKETING
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Companies are going to
focus more on
Content Marketing
by creating more
Relevant and Inspiring
content Companies with BLOGS
are expected to
generate 67% more
leads
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MARKETING ANALYTICS WILL BLOOM
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Be ready to
witness
marketing
automation
technologies
being used in vast
in 2015
Dozens
analytics
tools
Growth by
50%
Marketing
data; crucial
point
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MORE VIDEOS THAN EVER
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If you are looking forward to show how a service or product works,
then Videos are a perfect way rather than text or images only
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PERSONALIZED MEANS BETTER
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Increase the number of
sales
BY OFFERING PERSONALIZED CONTENT COMPANIES…
Lower the costs of
operation
Inspire users to stay longer on their websites
Foster customer satisfaction
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VISUAL STORYTELLING WILL GO
WILD
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V
COMMUNICATE BRAND’S IDEA
SENDS A CLEAR MESSAGE
STAND OUT FROM
CROWD
INSPIRE EMOTIONS
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MORE MONEY ALLOCATED IN
ONLINE
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INTERN
ET
AD
VERTIS
ING
MO
BIL
E A
DS
RIS
E B
Y 1
0%
GR
OW
BY
48
%
Marketers have a very good
Opportunity of making the most
of the
web since people spend time
online,
during the work as well as in
their
free time.
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HYPER – SEGMENTATION &
MICRO TARGETING
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LONG COPY HAVE BEEN APPRECIATED OVER A SHORT ONE!
For an effective SEO, the length and
value of the content will be more
essential in coming years.
According to Google, content less than
200 words will be categorized as ‘Thin
Content’.
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GOING M BILE ALL THE WAY
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With the increase of
mobile use,
marketers have a
chance to target
the people in a longer
stretch of time
Mobile web will
become bigger than
desktop usage in 2015
Spending for mobile
ads will grow – and
grow fast
THANK YOU!
FOR MORE INFORMATION, VISIT US AT:
www.neuronimbus.com
Facebook: www.facebook.com/neuronimbus
Twitter: @neuronimbus
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