8 secrets to maximize your crm investmentinfo.dealersocket.com/rs/827-ydt-828/images/eight...
Post on 17-Jun-2020
7 Views
Preview:
TRANSCRIPT
888.992.9689DEALERSOCKET.COM/IND
8 SECRETS TO MAXIMIZE YOUR
CRM INVESTMENT
2
888.992.9689DEALERSOCKET.COM/IND
According to
DealerSocket
data, more
than 80 percent
of a store’s
success is
based on
how many
appointments
are set,
whether
for service
or sales.
Choose a CRM that focuses on user experience.
Without an exceptionally user-friendly interface, you’re likely missing
out on features you don’t even realize are available.
Commit to a daily checkout process in your CRM for whatever actions
you want to encourage in your employees. Most importantly, be sure
your CRM allows you to see whether your managers are accessing
these reports to hold their team members accountable.
Have your managers manage out of your CRM.
1
80%Of a store’s success is based on how many appointments are set.
What if you could squeeze out more profit from your business without spending a dime on new software? It’s absolutely possible by taking a long, hard look at your CRM use. Here’s how to maximize your investment.
8 SECRETS TO MAXIMIZE YOUR CRM INVESTMENT
1
3According to DealerSocket data, more than 80 percent of a store’s
success is based on how many appointments are set, whether for
service or sales. Set your metrics to reflect this objective, and you’ll
get more bang for your buck.
Manage the right metrics.
888.992.9689DEALERSOCKET.COM/IND
With mobile
CRM, your
employees
should be
able to
accomplish
anything
outside the
dealership
that they can
do at work.
8 SECRETS TO MAXIMIZE YOUR CRM INVESTMENT
4Tailor your marketing content.
What if you could pull a list of all customers who recently spent more
than $500 in your service shop in order to offer them $500 toward a
new vehicle? The right CRM can give you this kind of data and make
your marketing campaigns exponentially more effective.
1
36%Of consumers feel it is very important to be notified whether or not they are in an equity position before car shopping
5It may be impossible to review all individual communications sent
by your team, but you can evaluate their response rates to gauge
whether you need to dig deeper. Employees who implement best
practices in their communications receive more favorable responses
than those who put in less effort.
Review one-on-one communication.
6With mobile CRM, your employees should be able to accomplish
anything outside the dealership that they can do at work. When a
friend or family member reaches out with a trade-in inquiry, your
salesman can move the deal forward right then and there.
Encourage your team to be salespeople outside of the dealership.
888.992.9689DEALERSOCKET.COM/IND
Today’s
technology
allows
dealers to
build custom
marketing
campaigns
based on a
CRM lead’s
behavior
when he or
she visits
your website.
For more information on DealerSocket’s integrated solutions customized for independent dealerships, visit dealersocket.com/ind.
Percentage of consumers who would like to receive personalized emails based on their research on a dealership’s website
Age
18–24
65+
15% 35%
16%30%
8 SECRETS TO MAXIMIZE YOUR CRM INVESTMENT
7
8
Fully integrate your CRM and website.
The data available from your CRM and website is plentiful. The only
question is whether you leverage it effectively. Today’s technology
allows dealers to build custom marketing campaigns based on a
CRM lead’s behavior when he or she visits your website.
Enhance your internet lead management.
Make sure each lead is matched with the right salesperson. For
example, if a lead enters your queue for one of your highest-grossing
vehicles, will it go to your newbie salesperson or your tried-and-true
closer? Today’s most sophisticated CRMs allow you to route leads
based on year, make, model, stock number, and more.
top related