8 tips for marketing operations professionals

Marketing Operations Professionals

Awesome Tips for

8

1: Be ONE with Sales.

1: Be ONE with Sales.

Sales is offense. Marketing is defense.

Think of marketing and sales as a team

sharing one goal.

2: Drive decisions with data.

2: Drive decisions with data.

Have a constant finger on the pulse of your data. Let the numbers, not

hunches or intuition, drive your business decisions. Leading with

intelligent data will drive you to the top of your profession.

— Amanda Ovenden, Marketing

Operations, Recombo

3: Be(come) a creative scientist.

3: Be(come) a creative scientist.

Unleash your inner marketing nerd.

Keep the testing and experimenting going.

Our conversations need to mix the art of creating

campaigns with the science of measuring results and the

complexity of managing systems and technology.

— James Thomas, CMO,

Allocadia Software

4: Transform Marketing.

4: Transform Marketing.

Drive new standards in technology, process and people.

— Chris Wong, VP Strategy,

Strategy & Product Management, IBM

6: Test & Innovate

5: Think like a CEO.

6: Test & Innovate

5: Think like a CEO.

Think like a CEO to become CMO.

Deliver performance metrics that

matter to the C-suite.

6: Test & Innovate

5: Think like a CEO.

Marketing Operations is about analyzing and reporting on

metrics that matter. Spend time figuring out what metrics are important - and what data to

collect.

— Mickie Bernard, Marketing Operations, Idera

6: Keep Innovating.

6: Test & Innovate

Status quo is your enemy. Always think about how you can improve

the current marketing to sales processes that are in place.

Challenge authority and ask why.

— Toyin Adon-Abel Jr., Marketing Operations, The Pedowitz Group

7: Be Performance Driven.

5: Be Performance-Driven. 3: Be(come) a creative scientist.

Start by aligning your strategy, budget and resources to the activities that drive revenue growth. It will give you the foundation to elevate your

performance.

— Brittany Wong, Marketing Operations, Allocadia

8. Do it for YOU.

8. Do it for YOU.

The real payoff is going to be your own career growth.

How is this possible? It’s because marketing can finally show its contribution to revenue.

The value YOU bring to the firm is finally measurable, and therefore, more rewards for your W2. You’re holding the treasure map in

you hand. Start the journey.

— David Lewis, CEO of DemandGen & Author of Manufacturing Demand, p. 132

Inspired by Allocadia webinar:

Driving Marketing Performance: A Day in the Life of A Marketing Operations Professional

Amanda Ovenden Marketing Ops

Recombo

@AmandaFlutterBy @agreexp

Mickie Bernard Marketing Ops

Idera

@mickiemickie @Idera_Software

Toyin Adon-Abel Jr. Marketing Ops

The Pedowitz Group

@MeddlingMinds @revenuemarketer

Brittany Wong Marketing Ops

Allocadia

@brittanywong @allocadia

James Thomas CMO

Allocadia

@jthomas_44 @allocadia

Thank you.