9 steps to_advocacy_evaluation_slideshare

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Many organizations are using advocacy strategies to meet their missions. Just like any other work that foundations and nonprofits engage in, advocacy needs to be continually assessed, tweaked, and strengthened through a process of evaluation and learning. In this webinar with the National Committee for Responsive Philanthropy, Johanna Morariu and Will Fenn shared the nine steps of advocacy evaluation. The webinar is based on Innovation Network's report titled "Pathfinder: A Practical Guide to Advocacy Evaluation." The webinar took place on Wednesday, June 26, 2013. Innovation Network is a nonprofit evaluation, research, and consulting firm. We provide knowledge and expertise to help nonprofits and funders learn from their work to improve their results. To learn more, visit www.innonet.org.

TRANSCRIPT

Innovation Network’s Pathfinder Series9 Advocacy

Steps to

Evaluation

@InnoNet_Eval @NCRP@j_morariu @wtfenn

#AdvocacyEval

Let’s Connect

www.innonet.org | Slide 2 | @InnoNet_Eval

www.innonet.org | Slide 3 | @InnoNet_Eval

Chat with Us

Q &A

facebook.com/NCRPcommunity

kginn@ncrp.org

Technical Issues?

www.innonet.org | Slide 4 | @InnoNet_Eval

PresentersJohanna MorariuDirector, Innovation Networkjmorariu@innonet.org@j_morariu

Will FennAssociate, Innovation Networkwfenn@innonet.org@wtfenn

Lisa RanghelliDirector of the Grantmaking for Community Impact Project, NCRPlranghelli@ncrp.org@NCRP

Webinar Agenda

www.innonet.org | Slide 5 | @InnoNet_Eval

1 Pathfinder: 9 Steps to Advocacy Evaluation Innovation Network

2 Real Results ReportNCRP

3 Resources

4 Q&A

www.innonet.org | Slide 6 | @InnoNet_Eval

Pathfinder Series

Advocacy

Funder’sperspective

evaluation

www.innonet.org | Slide 7 | @InnoNet_Eval

Steps to Advocacy Evaluation

Evaluation PurposeRoles & ResponsibilitiesTheory of ChangeWhat to MeasureMethodology & Data CollectionAnalysis, Reflection, & Data UseCommunications & ReportingGrantmaking Decisions

9

Checking the Big Picture

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www.innonet.org | Slide 8 | @InnoNet_Eval

Evaluation Purpose1

Why are you conducting the evaluation?

Who is the audience?

What will the evaluation look at?

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Roles & Responsibilities2

What is your role?

What is the grantee’s role?

Who will be the evaluator?

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www.innonet.org | Slide 10 | @InnoNet_Eval

Theory of Change3

What are your goals?

How do those goals align?

What are your grantee’s goals?

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www.innonet.org | Slide 11 | @InnoNet_Eval

What to Measure4

Which external changes will the evaluation measure?

What is the evaluation timeline?

Which internal changes will the evaluation measure?

http://commons.wikimedia.org/wiki/File:Steel_ruler_closeup.jpg

www.innonet.org | Slide 12 | @InnoNet_Eval

Methodology & Data Collection5

Which evaluation methodology is a fit?

Which data collection approaches are a fit?

http://www.flickr.com/photos/safari_vacation/8027644078/

www.innonet.org | Slide 13 | @InnoNet_Eval

Analysis, Reflection, & Data Use6

How often should the data be analyzed?

Who should look at the data?

How should data be shared?

www.innonet.org | Slide 14 | @InnoNet_Eval

Communications & Reporting7

Who should be kept in the loop?

How can learning be supported?

How often should there be communication or reporting?

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www.innonet.org | Slide 15 | @InnoNet_Eval

Grantmaking Decisions8

Should you offer multi-year grants?

Should you offer general operating support?

www.innonet.org | Slide 16 | @InnoNet_Eval

Checking the Big Picture9

Do the decisions for steps 1 – 8 fit together?

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The State of Evaluation Projectwww.stateofevaluation.org

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Question

Answer&

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Learn More and Connect

innonet.orgncrp.org

@Innonet_Eval@NCRP

facebook.com/innovation.networkfacebook.com/NCRPcommunity

youtube.com/InnoNetEvalyoutube.com/NCRP620

www.innonet.org | Slide 21 | @InnoNet_Eval

Philanthropy’s Promise

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