99 probelms but a niche ain't one: choosing and leveraging a niche law practice

If you’re havin’ niche problems,

I feel bad for you, son.

99 Problems, But a Niche Ain’t One.

a FREE webinar from AvvoJared D. Correia, Esq.

Assistant DirectorSenior Law Practice Advisor

LOMAP - Massachusettswww.masslomap.org

a FREE service for MA attys

Thursday, October 24, 2013@ 1 pm EST

WHY Select a Niche?† In General

† the Old World† the New World† the Small World

† Pricing† Ease of Use† Bracketing† Scheduling

† Referrals† Pitch Around† Need to Know† Referral Pipelines

WHY Select a Niche?† from Marketing . . .† . . . to Malpractice Avoidance† Administrative Complexity . . .† . . . Versus Specialization

HOW TO Select a Niche

† Why Not?† It’s Scary

† The Fear† A Solution† The Time (A)bides

† It’s Risky† Choose Wisely . . .† . . . But, You Won’t Know Until You Try† Hedging Your Bets

HOW TO Select a Niche† The Brand New Lawyer

† Sources of Inspiration† Sources of Perspiration

† The Early Career Lawyer† A Clue† A Weather Eye

† The Mid-Career Lawyer† The Good Book† The Survey

† The Late Career Lawyer† Start It Up† Hang It Up

HOW TO Select a Niche

† Yourself or Someone Like You† Definition† C.R.E.A.M

† Financial Wherewithal† Getting Paid† Understanding the Market

HOW TO Select a Niche

† Additional Considerations

† Complementary Practice Areas

† Addition by Subtraction

WHICH Niche?

† The Mis-Defined/Misapplied Generalist† Stufft† The Whole Truth

† A Pocketful of Practice Areas† How Many Is Too Many?† Journalism School Questions

† The Sweet Spot† Cross-Selling† Things Found in Ecclesiastes

WHICH Niche?† The Niche

† Singular Sensation† Trendspotting

† The Super Niche† Examples† Mo’ Risk, Mo’ Reward

† Extras† Specialization† Certification

Malpractice Avoidance

† Generally† Fewer Practice Areas =† More Skill/Specialization =† Reduced Risk of Malpractice

† Specifically† Oh, Read the Rules . . .† Speaking of the Rules . . .

Malpractice Avoidance† Thus Spake the American Bar Association

† Rule 7.4† Rule 7.1† Effect of the ‘Rules’

† Echo† Jurisdictional Requirements

Malpractice Avoidance† Are You LinkedIn or Are You Linked Out?

† Welcome Everybody to the Wild, Wild West† Endorsements

† of Skills† for Competence

† Potential Problems† Falsity + Misleadingness† Specialization† Testimonials† A Duty to Scrub?

† Practical Solutions† Cultural Lag† Risk Tolerance† Proving a Negative† Take Matters Into Your Own, Virtual Hands

Thanks, Avvo.

Further Questions, Concerns?

Jared D. Correia, Esq.www.masslomap.org

@jaredcorreia