a brailsford & dunlavey practice group

A B RA I L S F O R D & D U N L AV E Y P RA C T I C E G R O U P

W I N T E R B A S E B A L L M E E T I N G S F O R U MD e c e m b e r 8 , 2 0 1 3

ABOUT B&D VENUES

Specialized practice group focused on sports and public assembly facilities

Experience with over 45 ballpark projects

Comprehensive approach from planning through implementation

ABOUT B&D VENUESI N S P I R E . E M P O W E R . A D V A N C E .

PLANNING Market Analysis Premium Seating Demand Analysis Site Analysis & Concept Design Entertainment District Planning Athletic Master Planning Financial Analysis & Strategy

Development Economic Impact Analysis

CATALYSTSF O R B U I L D I N G C O M M U N I T Y

IMPLEMENTATION Facility Programming Architectural Selection Design Management Construction

Management Negotiations Of Leases

& Development Agreements

Business Planning

BUILDING THE “CASE”

BUILDING THE CASE

Market Study Project Concept Project Budget Funding Plan

Planning Concept Benefits Analysis The “Deal”

Demographics Comparable and

Competitive Analyses Market Capacity Attendance Media Capacity

• Advertising• Sponsorships

Corporate Market• Advertising• Premium Seating

MARKET AND DEMAND STUDYCan the market support baseba l l ?

Yes and how Consensus

Building “Bankable”

Level of Play Location Tenants / Events Seating Capacity Unique Features Total Building Program Parking Needs Seating Mix

PROJECT CONCEPTHow can the pro ject meet market demands?

Maximum Response to Market Demand

Reduces Operating Risks to Team and Municipality

Supported by Market Analysis

Hard Costs Soft Costs

• Project Administration• Fees• Financing• LEED

Owner Contingency Site Acquisition Ancillary Costs

• Transportation• Infrastructure

COMPREHENSIVE BUDGETWhat wi l l the pro ject cost?

Total Costs to Deliver Project

Key Component of the “Ask”

BUDGET…Not Estimate

Supported by Project Concept

Lease Terms Team Capital Vendor Capital Public Sources

• Capital• Existing Taxes• New Taxes

Incremental Revenues Combined Initiative Funding Sources and Uses

Statement

FUNDING PLANHow wi l l the pro ject be funded?

Identify “Lead” Source

Identify Risk and Exposure

Identify Responsibilities

Plan Works for All

Supported by Project Budget

District Plans Ballpark Plans Orientation Ancillary Development

Opportunities Property Impacts Support for Other

Initiatives

PLANNING / DESIGN CONCEPTSWhat wi l l the investment del iver?

Provides Ballpark Visual

Provides District Visual

Identifies Other Opportunities

Supported by All Activities

Construction and Operations: Jobs Earnings Economic Activity Ancillary Development

Benefits Incremental Tax Revenues Quality of Life Benefits

BENEFITS ANALYSISWhat are the impacts o f the pro ject?

Proposes a Return on Investment

Builds Consensus

Supports Funding Strategies

Supported by All Activities

Development Agreements PLA / Union Labor Inclusion Programs LEED Goals Arts Programs /

Coordination Coordination with Other

Initiatives Community Dates

OTHER DEAL CONSIDERATIONS

Identifies Relationships

Supports Community Goals

Leverages Other Initiatives

CLOSING THE “CASE”

Complete Due Diligence Consensus Building Documents Scrutiny Proof Concept Appropriate Presentations to and Reviews by Officials

Institutional Will Team and Municipality Champion Other Authority / Economic Development / Business Support

Clear Communication of the “Deal” terms Detailed Analysis of the Costs and Benefits Development of a Sense of Urgency Funding Strategy – Referendum Option

KEYS TO THE “CASE”

CONCLUSION

Comprehensive Due Diligence Exercises

Identification of Responsibilities, Including Predevelopment Activities

Clear Communication of Project Concept, Including Associated Initiatives

Digestible Funding Plan with Responsibilities

Articulation of Project Benefits

CONCLUSION

A B RA I L S F O R D & D U N L AV E Y P RA C T I C E G R O U P

W I N T E R B A S E B A L L M E E T I N G S F O R U MD e c e m b e r 8 , 2 0 1 3