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EMERGING MARKETS
MOBILE AD SPENDING IN INDIA
2016 2017 2018 2019 2020 2021
$0.25
$0.46
$1.13
$1.44
$1.73
$0.81
SOURCE: STATISTA, APPLIFT RESEARCH, EMARKETER, IDC REPORT Q2 2017
SOURCES: EMARKETER, SEPTEMBER 2017
SHARE OF POPULATION ININDIA THAT USE SMARTPHONES2015
26.3%2016
29.8%2017
33.4%2019*39.0%
MOST POPULARSMARTPHONE BRANDS
SAMSUNG XIAOMIVIVO OPPOLENOVO
7%
8% 24%
17%
13%
CPI INDEX119.2 %121.5 %
(*Note: indexed values of BR are based in comparison to other countries in LATAM)
CONVERSION RATES*138.2 %
42.5 %
POPULAR CATEGORY OF DEVICES BY SCREEN SIZE (PHONES, TABLETS)
(IN BILLION DOLLARS)
LIFESTYLE
SOCIAL & MESSAGING M-COMMERCE GAMING
MUSIC, MEDIA &ENTERTAINMENT
UTILITIES & PRODUCTIVITY
BUSINESS &FINANCE
TOP VERTICALS KEY DRIVERS OF GROWTH• Increased connectivity• Expanding 4G infrastructure • Affordable devices• Cheaper mobile data cost and increased competition between telecom players• Digital India transformation• Increasing usage of payment apps and mobile wallets post demonetization
INDIA
5”INCH 4”
INCH
4.7”INCH
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