a cross-promotion marketing layer cake for scenic byways

Byway Marketing Layer CakeCross-Promotion For Your Byway Sheila ScarboroughTourism Currents

Blue Ridge Parkway Highest Elevation

(photo courtesy Kim Rielly)

@SheilaS@TourismCurrents

#Byways16

What We'll Talk About

Why you care about “the other guy's” social media

5 ways to cross-promote Idea exchange and Q&A

@SheilaS@TourismCurrents

#Byways16

Everyone's Social Media Matters to Your Byway

@SheilaS@TourismCurrents

#Byways16

Go, Team!

Build strength.

Partner by partner, town by town, then....

Byway & beyond!

@SheilaS@TourismCurrents

#Byways16

Think Regional, State, & National

@SheilaS@TourismCurrents

#Byways16

Mississippi Example: Region to Town

Southeast Tourism Society, Delta Regional Authority, Americana Music Triangle

Visit Mississippi state tourism organization

Mississippi Delta Tourism Association

Bridging the Blues music events

Tunica – near MS Great River Road@SheilaS

@TourismCurrents#Byways16

Brand USA Board of Directors Meeting March 31, 2016

Brand USA Board of Directors Meeting March 31, 2016

Give People More Than One Reason to Visit

@SheilaS@TourismCurrents

#Byways16

Combine Online & Offline for Stronger Community Mindset

Learn From Each Other, Make Each Other Better

(for your partners….)

“It’s the CVBs [or Byway’s] responsibility to get people to the destination; it’s your responsibility to get people

through your door.”Leslie McLellanTough Love, Inc.

@SheilaS@TourismCurrents

#Byways16

Sanders Bumpy Cake from Michigan (courtesy libsciterp on Flickr CC)

5 Ways to Build a

Social Media Marketing

Layer Cake

For Your Byway

1) Share & highlight

each other (pass the karma)

@SheilaS@TourismCurrents

#Byways16

2) Always Try

to Tag & Link

(it's like waving)@SheilaS

@TourismCurrents#Byways16

3) Set Up a Byway

Facebook Interest List

@SheilaS@TourismCurrents

#Byways16

2 Ways to Group Things in Facebook

From your personal account On News Feed left sidebar - “Interests” “Add Interests” then “Create List” Add people & Pages of interest Name the List, decide if Public, Friends, or

Private From your brand Page

Go to Insights on your Page Add “Pages to Watch” Their latest posts pop up in a box

@SheilaS@TourismCurrents

#Byways16

4) Set Up a Byway

Twitter List@SheilaS

@TourismCurrents#Byways16

Setting Up a Twitter List

While logged into your account.... Look upper right to your small photo next to

blue Tweet box Mouse over, see “Profile and Settings” See dropdown options, select Lists Right side, “Create a list” Name, describe, decide Public or Private Start adding people and

businesses/organizations Remember to use it!

@SheilaS@TourismCurrents

#Byways16

5) Use Hashtags#scenicbyway#VisitTheUSA

@SheilaS@TourismCurrents

#Byways16

Hashtags in One Place - Tagboard

5 Ways to Build Your Cake1) Share & highlight each other

2) Always try to tag & link

3) Set up a Byway Facebook List

4) Set up a Byway Twitter List

5) Use appropriate hashtags@SheilaS

@TourismCurrents#Byways16

Chocolate Peanut Butter layer cake (courtesy Edwin Bachetti on Flickr CC)

Always think....What do I know, & who else on

the Byway needs to know it, too?

@SheilaS@TourismCurrents

#Byways16

Thank you!Sheila

ScarboroughTourism Currents

@SheilaS@TourismCurrents