a dream on product - movers 2014
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A Dream on ProductMovers · September 2014
!Hugo Pibernat
@hugopibernat · hugopibernat@gmail.com
Vision
Marketing is mostly make-up
Customers
Analytics may help us understand the customer
0
12,5
25
37,5
50
April May June July
Everything is optimisable
$ $
$ $$
$
$
Analytics may push us to lose focus on our vision
Test & DecideTest & Learn
Design
Create moments of fun and magic
0
25
50
75
100
1 2 3 4 5 6 7 8 9
Flow: balance between skills and challenges
Skills
Challenges
Flow
In the flow we enjoy more
Antes
0
25
50
75
100
1 2 3 4 5 6 7 8 9
Skills
Challenges
Bored
Frustrated
Time to start untying
Design is the way your product defines itself
Customer analytics is all about understanding
people’s needs
Your vision will become your product’s leitmotif
Commit to your product, not your pride.
Crafting is the ultimate skill.
Know who you are
Dream, Design & Delight at any scale
A Dream on ProductMovers · September 2014
!Hugo Pibernat
See you at Conversion Thursday! @conversiont
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