a face for today innovating renewal strategies x-cell firm karin comerford, melissa huff, kristi...

A Face For Today

Innovating Renewal StrategiesX-Cell Firm

Karin Comerford, Melissa Huff, Kristi Laumann, Laura Miller, Chris Richey

October 27, 2006

Vision Statement

“Gap Inc. is a brand-builder. We create emotional

connections with customers around the world through inspiring product design,

unique store experiences and compelling marketing.”

Goal and Objective

• Make a Positive Contribution

• Perfect Pair of Jeans• Accessible to the

Masses• Individualism• Uniqueness of Style

Background

Industry Highlights

• Human Resources– Relatively Low Earnings– High Employee Turnover

• Finance– B2B Reduction of Costs– B2B Increase of Profits

• Marketing– Economic Change– Trend / Consumer Sensitivity

• Environment– Limited Job Growth– Online Sales

Available Options

Renewal Strategies

MARKETS

EXISTING NEW

PRODUCTS / SERVICES

EXISTING

Enhancement StrategyRelationship managementCustomization

Reframing StrategyComputerize activitiesReal-time order processing

NEW

Invigorating StrategyCompetency-based nicheStandardization

Transformational StrategyR&D collaborativeGlobalization

B2B

B2C

Recommendation

RETAIL BUSINESS TRANSACTION

CU

ST

OM

ER

S

B2B

& B

2C

Wareh

ou

sing

, Inven

tory, D

istribu

tion

,D

evelop

men

t, Desig

n, S

ales

Global Mobile Interface

Front End

Back End

Logistics

Manuf.

Business

CustomDesign

Trademark

MobileApplication

WebInterface

CustomSolutions

Global Mobile Sales

Experience