a guide to building and marketing your...

BUILD A GREAT WEBSITE

Your new or enhanced website can help you attract customers and retain those who are loyal and profitable. Here are a few “how to” tips:

• Updateyourcontentregularlyincludingspecial offersandincentives.Customersmaykeepcomingbackifthereissomethingnewforthemtosee.

• Selectadomainname(www.yourshopname.com)thatreflects your business name and that customers can

easily remember.

• Createemailaddressesusingyourdomainname (DaveTechnician@yourshopname.com).

• Includeasmuchinformationaspossible(shop profile,servicesoffered,location,etc.).

• Addphotos–customersenjoyseeingwhatyourshopand employees look like.

• Includecustomertestimonialsoranyother informationcustomersmightfindappealing.

A Guide to Building and Marketing Your Website

MARKETSM

DRIVE CUSTOMERS TO YOUR WEBSITE

Takeadvantageofeveryopportunitytotellyourcustomersaboutyourwebsiteandthevalueitprovides.Includeyourwebsite address everywhere your shop name appears:

• Countertopdisplayandwindowsigns

• Businesscardsandletterhead

• Maintenancereminders

• Estimatesandinvoices

• Appointmentreminders/verifications

• Advertising(yellowpages,newspaper,etc.)

• Newslettersandpostcards

• Oilchangestickers(“scheduleyournextoilchangeatwww.yourshopname.com”)

• Mirrorhangers

• Voicemailmessage(“ourhoursare8:00–5:00MondaythroughFriday.Ifyouarecallingafterhours,you can schedule an appointment online at www.yourshopname.com”)

GIVE CUSTOMERS A REASON TO VISIT YOUR WEBSITE

Herearejustafewwaystoshowcustomersthevalueofvisitingyourwebsite:

•Discountcoupons(“10%offlaborwhenyou scheduleyournextappointmentonlineat www.yourshopname.com”)

•Convenienceofschedulingappointmentsonline24/7

•Factorytechnicalservicebulletins(TSBs)andrecall information

•Shophoursandmaps

•Servicesoffered

•Contactinformation

•Newsletters

•Personalcarcarepage(personalservicereminders,TSBs,servicehistoryforonlineappointments)

Customer Communication Tools

HOW TO PUT ALLDATA® MARKETSM TO WORK FOR YOUR SHOP

Awebsiteiscriticaltogrowingyourbusinessandretainingcustomers.ThemarketingtoolsavailablewithALLDATAMarketcanhelpdrivecustomerstoyourwebsite,increasingyourcustomerretentionandrevenuepotential.Here’showtomaximizethe potential of your new customer relations tools:

KEY FEATURES OF ALLDATA® MARKETSM

ALLDATAMarket,specificallydesignedforthe automotive service industry, includes features designedtohelpyouattractandretaincustomers:

• PersonalizedURL

• Personalizedemailaddreses

• Personalizedcarcarepages

• Onlineappointmentscheduling–automaticallycreatesan estimatewhenintegratedwithALLDATA®ManageSM,offeringyour customers a new level of convenience.Scheduled appointments are added to the vehicle’shistoryonthecustom-er’spersonalizedcarcarepage.

• Customercommunicationtools(newsletters,serviceremindersandthankyouletters)

• Websitelistinginthenationwide‘FindaShop’directory,so potential customers can find you

THE IMPORTANCE OF SERVICE REMINDERS AND NEWSLETTERS

Keepcustomerscomingbackwithcost-effectiveremindersautomatically sent based on factory-recommended

maintenanceintervals.Newsletterskeepyourshop’snameinfrontofthecus-tomerwhileprovidinginterestingandhelpful information.

Providecustomerstheconvenienceofschedulinganappointmentanytimeofdayornight.Reducetimespentonthe phone, and spend more time managingyourbusiness.Automaticallygeneratedestmatessaveyouevenmore time.

INTEGRATE ALLDATA MARKET WITH YOUR ALLDATA MANAGE SHOP MANAGEMENT SYSTEM

ALLDATAMarketwasdesignedto work seamlessly with your ALLDATAManageshopmanagementsystemforincreasedefficiency and cost-effective customermarketing.

Benefits of integration with ALLDATA Market include:

• Onlineappointmentsautomaticallygenerate an estimate.

• EstimatescreatedbyappointmentsinALLDATAManageautomatically update customer history records in

ALLDATAMarket.

• ServiceremindersgeneratedinALLDATAManagecanbeemailedviaALLDATAMarket.

For assistance with ALLDATA Market and ALLDATA Manage, please contact your

Account Manager.

800-697-2533 www.ALLDATA.com

Collect Your Customers’ Email Addresses*

Email is a very efficient way of communicating with your customers. Here are some tips for gathering email addresses:

• Simply ask your customers during the write-up process.

• Offer an incentive by discounting a specific service.

• Explain that you want the address only to send special offers, service reminders and newsletters.

• Place forms on your counter to collect email addresses and give coupons as a reward.

©2009-2010 ALLDATA LLC. All rights reserved. ALLDATA is a registered trademark and ALLDATA Repair, ALLDATA Manage, ALLDATA Market, ALLDATA Collision and Find A Shop are marks of ALLDATA LLC. ProCarCareZone is a mark of AutoZone Parts, Inc. All other marks are the property of their respective holders. CS-09-00145

*ALLDATA LLC does not represent or warrant that any of these suggestions comply with applicable laws, including, but not limited to, local, state or federal laws regarding privacy or collection, reten-tion and protection of customer data. ALLDATA LLC does not warrant that any of the recommenda-tions comply with laws that may apply to your business and assumes no responsibility for lawfulness of the ideas, content, accuracy or completeness. It is your responsibility to comply with all applicable federal state and local laws.

This guide is subject to change without notice and is intended for educational purposes only. It does not replace independent professional judgment or a legal opinion.