a guide to entrepreneurship_david oates
Post on 16-Nov-2014
109 Views
Preview:
DESCRIPTION
TRANSCRIPT
A GUIDE TO ENTREPRENEURSHIP
-DAVID OATES
DAVID OATES
Born in June 1962British Sports CommentatorBBC JournalistDied on February 3rd 2013
OVERVIEW
Demonstrates how to make a small business works
Decides the course and skills required What obstacles we have to overcome
TYPES OF ENTREPRENEURS
WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur
CASE 1: THE FIRE MAN
Fire protection product – idea Intumescent material that expands in
heatNot enough sales to justify investmentFull support by the company – raw
materials and financeWithin 5 years – 400,000 pounds
turnover
WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur
WHICH ONE ?
CONCLUSION : WOULD BE ENTREPRENEUR
CASE 2: A TUFF NUT TO CRACK
Excellent SalesmanServicing and repairing computersAgent to market products to EuropeStarted manufacturing his own rangeNew product line had a problem
Bought companies abroad – bought their problems too
750,000 pounds of investmentHe diluted his stake to keep the
company afloatDismissed from the company
WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur
WHICH ONE ?
CONCLUSION :
ONE DIMENSIONAL ENTREPRENEUR
CASE 3: SHOE FIRM A BETTER SHINECompany closes – 270 workers out of
jobCo – op formed with 190 workersNo banks to fundNo knowledge about marketingInitially no wages yet one family
Restriction – only 18Unexpected order when demand
increased due to closureFirst year turnover – 50,000 poundsDebts and mortgages were to be paidDiversification
WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur
WHICH ONE ?
CONCLUSION:
HALFWAY HOUSE ENTREPRENEUR
CASE 4: FLOWERS AT HARRODS Johanna Sheen’s Problem
Answer – start her own business Several experiments – elegant pictures from
pressed flowers Direct selling – market Camping outside Harrods Flourishing export business
WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur
WHICH ONE ?
CONCLUSION:
BLINKERED ENTREPRENUER
CASE 5: LASER SHARP
Greenslade – laser technology 150,000 pounds couldn’t be raised personally Government grants 36,000 pounds – regional development grant 90,000 pounds – government guaranteed
loans 50,000 pounds – own capital
First commercial laser in 1970’s Experiments of FERRANTI Usefulness – international welding exhibition
WOULD BE entrepreneur ONE DIMENSIONAL entrepreneur HALFWAY – HOUSE entrepreneur IMPOVERISHED entrepreneur BLINKERED entrepreneur TECHNOLOGY SHY entrepreneur SMOTHERED entrepreneur MATURE entrepreneur
WHICH ONE ?
CONCLUSION:
TECHNOLOGY SHY ENTREPRENEUR
THANK YOU
Presented By, Avril Rodrigues
top related